Rene Saldana
@renesaldana
Senior brand designer and art director shaping enterprise B2B brand systems and AI-enabled creative workflows.
United StatesWhat I'm looking for
I’m a senior brand designer and art director with 15+ years across enterprise B2B software and nationally recognized consumer brands, bringing systems thinking with craft-forward execution. I’ve established and scaled digital brand and style systems that define visual expression across complex product environments, from typography to art direction and AI-enabled creative workflows.
At AVEVA, I art directed the visual identity and brand system for One AVEVA—unifying two legacy identities post-acquisition and driving 245% MQL growth, 35% SAO increase, and $600M in software sales. I built the first digital brand and style system on Frontify (16 websites, 12 cloud portals, and 125+ SaaS interfaces), led omni-channel campaigns that generated 65K MCLs, 10.5K AQLs, and $180M in pipeline, and embedded generative AI workflows across global programs—producing 240+ image and motion brand assets, scaling output 4x while reducing production costs ~80%.
I also care deeply about accessibility and usability: I’ve helped deliver WCAG AA-compliant components grounded in Atomic Design principles. Since 2025, I’ve been partnering with tech organizations as a Brand & Creative Consultant, delivering from concept through production across brand identity, event design, and marketing creative.
Experience
Work history, roles, and key accomplishments
Brand & Creative Consultant
RS Design
Jan 2025 - Present (1 year 5 months)
Partner with tech organizations on brand identity, event design, and marketing creative, delivering from concept through production.
Art directed One AVEVA brand identity, unifying two legacy identities post-acquisition and driving 245% MQL growth, 35% SAO increase, and $600M in software sales. Built AVEVA’s first digital brand and style system on Frontify (16 websites, 12 cloud portals, 125+ SaaS interfaces) and embedded generative AI workflows to produce 240+ image/motion assets, scaling output 4x and reducing production cost
Redesigned AVEVA’s product page UX and web navigation, increasing product page visits 79%, engagement 10%, and session duration 20%. Architected a 300+ piece WCAG-accessible enterprise icon library adopted across product apps, marketing communications, and app distribution.
Integrated the Wonderware brand into Schneider Electric, developing scalable visual identity systems and global brand guidelines adopted enterprise-wide. Designed executive presentation systems translating complex industrial software solutions into clear visual narratives for C-suite leadership and global audiences.
Art Director
Alar Staffing Corp.
Jan 2010 - Jan 2015 (5 years)
Directed a full company rebrand across five offices, developing visual identity systems, environmental graphics, and a WordPress website delivered six months ahead of schedule. Executed post-acquisition brand transition to Corporate Resource Services within two months while maintaining operational continuity and consistent brand presence across all locations.
Delivered campaign and marketing design for finance, healthcare, education, and consumer clients, maintaining agency-level creative quality under tight timelines.
Education
Degrees, certifications, and relevant coursework
The Art Institute of California – Orange County
Bachelor of Science (BS), Graphic Design
Earned a Bachelor of Science in Graphic Design from The Art Institute of California – Orange County.
Availability
Location
United StatesAuthorized to work in
Website
renesaldana.comJob categories
Skills
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