Nidhi Rathore
@nidhirathore
Digital Marketing Manager driving technical SEO and AI search optimization for organic growth.
IndiaWhat I'm looking for
I lead organic growth and technical SEO, building on-page, off-page, and technical strategies that improve visibility and rankings for client websites. I’ve also run full-funnel campaigns that tie SEO to paid media, content, and email.
Since 2020, I’ve worked as a freelance Digital Marketing Consultant, owning end-to-end strategy from initial audits through execution and ongoing optimization across SEO, social, content, email, and Google Ads/Meta Ads. Before that, I managed multiple marketing projects at Yug Technology and executed integrated SEO/SMO and paid campaigns at Mobiweb Technologies.
I’ve also progressed from an SEO Analyst role at Intellipaat Software Solutions (link-building and authority-growth) into broader AEO/GEO/AIO-focused AI search optimization, staying current on AI-driven discovery so brands don’t lose visibility as search changes.
Experience
Work history, roles, and key accomplishments
Digital Marketing Consultant (Freelance)
Self-Employed
Jan 2020 - Present (6 years 7 months)
Own end-to-end digital marketing strategy for clients across multiple industries, spanning SEO, social media, content, email, and paid advertising.
Digital Marketing Manager
Yug Technology
Jan 2019 - Dec 2020 (1 year 11 months)
Managed multiple concurrent marketing projects independently, owning strategy and execution across SEO, content, and paid channels.
SEO Executive
Mobiweb Technologies Pvt. Ltd
Jan 2017 - Dec 2019 (2 years 11 months)
Executed on-page and off-page SEO activities and managed Google Ads and Facebook Ads campaigns.
SEO Analyst
Intellipaat Software Solutions Pvt. Ltd
Jan 2016 - Dec 2017 (1 year 11 months)
Began as an intern and progressed to owning off-page SEO activities, including link-building and authority-growth initiatives.
Education
Degrees, certifications, and relevant coursework
JECRC University
Master of Computer Application, Computer Application
2014 - 2016
Master of Computer Application degree from JECRC University from 2014 to 2016.
Science College, MLSU
Bachelor of Computer Application, Computer Application
2011 - 2014
Bachelor of Computer Application degree from Science College, MLSU from 2011 to 2014.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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