Open to opportunities

Rida Arshad

@ridaarshad

Message

Innovative Salesforce Developer with expertise in custom solutions.

Pakistan

Message

What I'm looking for

I am looking for a role that offers opportunities for growth, innovation, and collaboration in a dynamic environment.

I am an innovative Salesforce Developer with 2 years of experience in designing and optimizing solutions across Sales, Marketing, Field Service, and Community Clouds. My expertise lies in custom development, API integrations, and process automation, all aimed at improving business workflows, boosting efficiency, and reducing costs.

Currently, I work as a Software Engineer at Devsinc, where I have successfully integrated Salesforce with various platforms, including Click2Mail and PostGrid, to automate processes and enhance communication. My academic background includes a Master's in Artificial Intelligence from Lahore University of Management Sciences, where I achieved a CGPA of 3.85, and a Bachelor's in Computer Sciences from FAST NUCES.

Experience

Work history, roles, and key accomplishments

Current

Software Engineer - Salesforce

Current

Devsinc

Jul 2024 - Present (1 year)

Integrated Salesforce with Click2Mail and PostGrid via API for automated letter-sending, configuring secure communication and automating letter dispatch. Built Salesforce Marketing Cloud solutions, designing journeys, automations, and email templates, resulting in accurate targeting and a 25% increase in conversion rates.

Salesforce Salesforce Marketing Cloud Pardot Apex Visualforce Lightning Web Components SOQL Data Loader Visual Studio Code Postman

Associate Software Engineer - Salesforce

Devsinc

Jul 2023 - Jun 2024 (11 months)

Eliminated lead capture costs by replacing Zapier and Airslate with Facebook's free Lead Capture tool, maintaining functionality and reducing expenses. Automated business processes including email/SMS alerts and field updates using Salesforce automation tools.