Open to opportunities

Umer Balaj

@umerbalaj1

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Certified Salesforce Architect with expertise in CRM integration.

Pakistan

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What I'm looking for

I am seeking a role that fosters innovation, collaboration, and growth opportunities in cloud-based CRM solutions.

I am a certified Salesforce Architect with over 7 years of experience in designing and executing scalable cloud-based CRM ecosystems across various platforms including Sales, Service, and Experience Cloud. My expertise lies in delivering more than 20 multi-cloud implementations, automating workflows via Pardot, and integrating third-party platforms such as HubSpot, Stripe, and QuickBooks. I have a proven track record of minimizing manual tasks by 50% and raising platform adoption by 70% through effective CRM automation and performance tuning strategies.

Throughout my career, I have led end-to-end SDLC processes and collaborated in Agile environments, mentoring cross-functional engineering teams to achieve project goals. My role as a Salesforce Architect at Dietitian Live involved designing scalable CRM architecture that increased feature deployment velocity by 35% and improved reporting accuracy by 25%. I take pride in my ability to optimize system performance and reduce execution time, ensuring that the solutions I provide not only meet but exceed business requirements.

Experience

Work history, roles, and key accomplishments

Salesforce Architect

DIETITIAN LIVE

Nov 2023 - Nov 2023 (0 months)

Designed scalable CRM architecture aligned with enterprise business workflows, increasing feature deployment velocity by 35%. Developed and managed Pardot drip campaigns and engagement programs, boosting lead conversion by 30% through automation.

Pardot HubSpot Stripe Apex SOQL CI CD Code Review Mentoring

U-

Senior Salesforce Developer

U-BLOX

Mar 2023 - Nov 2023 (8 months)

Developed robust batch jobs, Apex triggers, and Lightning Web Components to streamline operations and improve scalability with 98%+ job success rate. Led HubSpot to Pardot migration for marketing operations, preserving data integrity and increasing campaign visibility by 42%.

Apex Lightning Web Components HubSpot Pardot Sales Cloud Quickbooks WeClapp CRM Facebook APIs Facebook API

Salesforce Developer

ROLUSTECH

Apr 2021 - Nov 2023 (2 years 7 months)

Delivered customized Salesforce implementations for 20+ clients across industries, including healthcare, retail, and SaaS. Built and deployed 150+ Apex classes, triggers, and LWC components, reducing development cycles and increasing system efficiency by 60%.

Apex LWC Skyvia Data Loader Dashboards Reports Data Migration

Salesforce Developer

RELIANT FUNDING

Feb 2020 - Mar 2021 (1 year 1 month)

Developed Visualforce pages and email automation templates to personalize outreach, increasing engagement by 35%. Created complex data models using junction objects, enhancing record relationships and reporting accuracy by 45%.

Visualforce Email Automation Data Modeling Junction Objects Payment Tracking Lead Scoring Change Sets

SFDC Developer

THE PHILADELPHIA INQUIRER

May 2017 - Jan 2020 (2 years 8 months)

Developed self-service Experience Cloud portals, reducing support ticket volume by 50% and improving customer satisfaction. Automated opportunity lifecycle and assignment rules, resulting in a 20% improvement in sales velocity across departments.

Assignment Sharing Rules Access Control User Training