Abdul Malik

Lead customer, commercial, and operating strategy across a multi-country platform, improving customer satisfaction by 12 percentage points and repeat engagement by 9%. Built Beyond East into a 1,500+ employee omnichannel platform and accelerated e-commerce growth by 35%.

Scaled revenue from AED 350M to AED 1B in 3.5 years while sustaining approximately 14% like-for-like CAGR. Built e-commerce P&L capability across three markets and reduced OPEX by 18%.

Held full P&L and customer-experience accountability for an approximately AED 500M portfolio. Improved customer retention by approximately 25% and reduced operating costs by approximately 10%.

Led customer and commercial performance across 100+ locations and AED 2.2B+ annual revenue in six GCC markets. Improved gross margin by 4.5 percentage points while maintaining customer and brand standards.

Led customer-facing and commercial operations across 60+ locations and 30+ international brands. Managed high-value stakeholder relationships and escalations involving international principals, landlords, and airport authorities.

Managed sales and marketing activities for the group, contributing to commercial growth and customer engagement.

Managed sales operations and customer service, earning multiple Salesman of the Year and Customer Service Excellence awards.

Generated approximately US$2M in new business as a financial consultant.

Completed an executive programme in Business Strategy.

Completed an executive programme in Entrepreneurship in Emerging Economies.

Earned a Bachelor of Business Administration in Marketing and International Business.

Earned an Associate of Applied Science in Business Management.