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ABDALLAH OUAANA

@abdallahouaana

Business development representative at Foorsa Consulting who acquired B2B/B2C clients and consistently achieved 100%+ of monthly targets.

Morocco

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At Foorsa Consulting, I managed full-cycle business development and acquired B2B/B2C clients while expanding the regional sales portfolio.

I used Wave CRM and E-Respond to track client interactions and streamline workflows. I also prepared customized proposals and commercial contracts after assessing client needs.

I consistently achieved 100%+ of monthly targets through negotiation and client follow-ups. I also handled inquiries and complaints to support retention and service quality.

As a freelance e-commerce and performance marketing consultant, I managed online stores and built sales funnels for small-to-medium businesses. I ran and optimized Meta Ads campaigns, tracking ROAS, CPC, and CTR.

Experience

Work history, roles, and key accomplishments

Sales & Business Development Representative

Foorsa Consulting

Feb 2024 - Jun 2026 (2 years 4 months)

Managed full-cycle business development, acquiring high-value B2B/B2C clients and expanding the regional sales portfolio. Consistently achieved 100%+ of monthly targets through persuasive negotiation and active client follow-ups.

Wave CRM E Respond CRM B2B Prospecting Prospection B2C Lead Generation Pipeline Management Sales Negotiation Client Acquisition Account Management Customer Retention Complaint Resolution Process Optimization Customer Satisfaction KPI Monitoring Commercial Contracts Proposal Writing

Freelance E-Commerce & Performance Marketing Consultant

Self-Employed

May 2022 - Jan 2024 (1 year 8 months)

Managed end-to-end online stores and built high-converting sales funnels for small-to-medium businesses. Designed and executed targeted Meta Ad campaigns while tracking KPIs to ensure maximum return on investment.