Aastha Aggarwal

Led YouTube growth across two channels, growing subscribers and views through content strategy and A/B testing. Produced a podcast series and directed creative production for a national summit.

Led marketing and business development, contributing 40% of yearly revenue through lead generation and content strategy. Managed cross-functional teams and conducted podcasts with founders and VCs.

Spearheaded strategic initiatives for an investment facilitation agency, conducting research on FDI and demographics. Orchestrated knowledge partnerships for national events.

Worked with the CEO to identify new product opportunities through market sizing and competitor analysis. Defined expansion strategy and reduced procurement costs.

Set up and managed an IVR channel, increasing customer leads by 20% and monthly revenue by INR 3 Cr+. Launched new product categories and improved collections and conversion.

Supported the Finance team on tax liability calculations and balance sheet management.

Completed the Financial Markets Level 1 certification from NSE Academy in 2019.

Completed the Digital Marketing certification from Google in 2019.

Completed a Bachelor of Business Administration degree from NMIMS University, Mumbai in 2018.

Earned the SAS Global Certification in 2017.

Completed Class XII under the CBSE curriculum from Delhi Public School, Gurgaon in 2015.

Completed Class X under the CBSE curriculum from Delhi Public School, Gurgaon in 2013.