Aamna LAtif

I’m a communications and marketing professional with 15+ years of experience spanning strategic communications, digital marketing, stakeholder engagement, and campaign management across Pakistan and Australia. Currently working with Healthengine in Australia, I manage end-to-end media campaign execution, eDM delivery, and performance optimisation using Braze and Google Ad Manager (GAM). I bring a blend of strategic thinking, strong communication skills, and hands-on experience translating campaign data into actionable insights that improve engagement and performance. My background includes leadership roles in communications, pharmaceutical marketing, and the development sector, giving me a broad perspective on audience engagement, brand positioning, content strategy, and cross-functional collaboration.

With Australian permanent residency and professional experience in both Pakistan and Australia, I’m seeking a remote-first opportunity that allows me to contribute to a global team while working flexibly across locations. I’m particularly interested in roles spanning customer engagement, campaign operations, digital media, marketing communications, and performance optimisation.

I thrive at the intersection of communications, technology, and data, and enjoy bringing structure, creativity, and a results-driven approach to every project.