Open to opportunities

Abdullah Abid

@abdullahabid

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Senior Media Planner with expertise in digital marketing strategies.

Pakistan

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What I'm looking for

Looking for a challenging role that leverages my expertise in digital marketing to drive business growth and scale.

As a seasoned media planner, I have developed and executed data-driven digital marketing strategies to achieve business objectives and drive growth for clients. With a strong background in performance marketing, I have led teams of marketing professionals and collaborated with cross-functional teams to align marketing strategies with business goals.

My expertise spans across media buying and planning, ecommerce marketing, and search engine optimization. I have worked with various tools and technologies, including Google Ads, Facebook Ads, and Google Analytics, to deliver exceptional service and drive business growth.

With a passion for staying up-to-date with the latest industry trends, I have pursued certifications in Google Skillshop and UC Davis (Coursera.org) to further enhance my skills and knowledge.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Planner - Digital

Current

Wavemaker - GroupM

Mar 2022 - Present (3 years 3 months)

Developed and executed data-driven digital marketing strategies to achieve business objectives, scale and sustain growth for all agency clients.

Facebook Ads Google Ads Google Analytics Google Data Studio

Media Planner - Digital

GroupM

Feb 2022 - Jan 2023 (11 months)

Managed a team of four members, providing effective leadership and guidance to optimize their performance and accomplished client’s objectives.

Google Analytics Google Data Studio Microsoft Office Shopify Mailchimp

Assistant Manager Digital Marketing

Nishat Media Buying

Jul 2021 - Feb 2022 (7 months)

Collaborated with the Senior Marketing Manager in the development and execution of Performance Marketing Strategies for all clients.

Analytics

Online Marketing Associate

Amal Career Prep-Fellowship

Jul 2020 - Jul 2021 (1 year)

Managed marketing campaigns on Google and Facebook for 5 E-Commerce Brands.

Google

SEO Executive

Bilytica

Jan 2020 - Jul 2020 (6 months)

Conducted comprehensive analysis of landing pages for search engine optimization, encompassing both On-Page and O -Page factors.

SEO Google Data Studio Keyword Research

Education

Degrees, certifications, and relevant coursework

Government College University, Lahore

Bachelor of Science, Computer Science

2015 - 2019

Studied Computer Science, focusing on various aspects of software development, algorithms, and data structures, while also engaging in projects that enhanced practical skills in programming and system design.