Daniyal Malik
@daniyalmalik
Digital marketing professional with expertise in media planning and optimization.
What I'm looking for
I am a dedicated digital marketing professional with substantial experience in planning, negotiating, and managing media campaigns. My journey in the field has been marked by a commitment to delivering measurable results for clients and organizations. I excel in leveraging data-driven insights to develop effective marketing strategies that increase brand awareness and loyalty.
Currently, I work as a Media Planner for the Nestlé portfolio at Publicis Media, where I manage and optimize Google, Facebook, and TikTok ad campaigns. My efforts have resulted in significant improvements in brand awareness and ROI. I am passionate about conducting thorough market research to identify key trends and consumer behavior patterns, which informs my innovative digital marketing solutions.
With a strong focus on collaboration, I maintain proactive communication with experts across various digital marketing areas, including design, UX, and analytics. I thrive in team-oriented environments and am committed to building strong relationships with clients while driving successful marketing initiatives.
Experience
Work history, roles, and key accomplishments
Media Planner
Publicis Media
Jun 2023 - Present (1 year 11 months)
As a Media Planner for the Nestlé portfolio, I manage and optimize digital ad campaigns across Google, Facebook, and TikTok, enhancing brand awareness and improving ROI. I generate weekly reports to analyze performance and implement strategies for improvement.
Media Buyer
Keep Generating
Jan 2022 - Jun 2023 (1 year 5 months)
In my role as Media Buyer, I successfully managed and optimized ad campaigns for various platforms, achieving significant increases in brand visibility and conversion rates. I developed comprehensive marketing strategies that led to improved client ROI.
Education
Degrees, certifications, and relevant coursework
University of the Punjab
Master's, Human Resource Management
2018 -
Grade: 3.08/4.00
Completed a Master's in Human Resource Management with a GPA of 3.08/4.00, focusing on the strategic management of human resources in organizations.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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