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Daniyal MalikDM
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Daniyal Malik

@daniyalmalik

Digital marketing professional with expertise in media planning and optimization.

Pakistan
Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my skills in digital marketing to drive impactful campaigns and contribute to a company's growth.

I am a dedicated digital marketing professional with substantial experience in planning, negotiating, and managing media campaigns. My journey in the field has been marked by a commitment to delivering measurable results for clients and organizations. I excel in leveraging data-driven insights to develop effective marketing strategies that increase brand awareness and loyalty.

Currently, I work as a Media Planner for the Nestlé portfolio at Publicis Media, where I manage and optimize Google, Facebook, and TikTok ad campaigns. My efforts have resulted in significant improvements in brand awareness and ROI. I am passionate about conducting thorough market research to identify key trends and consumer behavior patterns, which informs my innovative digital marketing solutions.

With a strong focus on collaboration, I maintain proactive communication with experts across various digital marketing areas, including design, UX, and analytics. I thrive in team-oriented environments and am committed to building strong relationships with clients while driving successful marketing initiatives.

Experience

Work history, roles, and key accomplishments

KG

Media Buyer

Keep Generating

Jan 2022 - Jun 2023 (1 year 5 months)

In my role as Media Buyer, I successfully managed and optimized ad campaigns for various platforms, achieving significant increases in brand visibility and conversion rates. I developed comprehensive marketing strategies that led to improved client ROI.

Education

Degrees, certifications, and relevant coursework

University of the Punjab logoUP

University of the Punjab

Master's, Human Resource Management

2018 -

Grade: 3.08/4.00

Completed a Master's in Human Resource Management with a GPA of 3.08/4.00, focusing on the strategic management of human resources in organizations.

Tech stack

Software and tools used professionally

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