Гания Аркенова

Owns corporate communications, PR, GR, media presence and reputation positioning across Central Asian markets for an international Smart City / Safe City / AI technology company. Built the company's regional media presence from zero, securing 100+ earned PR placements and leading flagship events.

Owned brand, product PR, media communications, KOL programs, advertising campaigns, new-product launches and sales support across online and offline channels in Kazakhstan. Delivered a major product-launch PR event for 5,000 participants and grew media awareness by 20% in 6 months.

Built the marketing function and departmental workflows from the ground up. Developed annual marketing plans, managed budget, advertising campaigns, ATL/BTL activities and partner projects, and led market launches of Renault Kaptur and Renault Duster in Kazakhstan.

Planned and controlled the annual marketing budget across Central Asia and the Caucasus. Led PR and GR communications with media, government bodies and business partners, organized grand openings of production and office complexes, and drove a 30% sales increase in one year.

Developed the New Business / GR practice, focused on government and quasi-government clients. Prepared tender documentation and managed participation in public procurement, winning new business worth 200M+ KZT.

Provided administrative, organizational and communications support to senior executives; coordinated schedules, meetings, correspondence and cross-department processes. Interpreted (English–Russian) during negotiations with foreign partners and managed an office-relocation project end to end.

Executive programs in Marketing Director, Executive Director, Global Mastermind, and AI for Business, ongoing in 2025.

Bachelor's degree in Translation Studies from the University of Foreign Languages and Business Career, Almaty, completed in 2011.

Diploma as Interpreter-Referent from Almaty State Humanitarian-Pedagogical College No. 2, completed in 2008.