Open to opportunities

Kirill Kovalyov

@kirillkovalyov

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Senior/Lead Product Manager scaling B2B SaaS products in adtech, martech, and end-to-end analytics.

Russian Federation

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What I'm looking for

I’m looking for a product role in a B2B SaaS environment (adtech/martech/analytics) where I can own strategy and roadmaps, build discovery→metrics→delivery processes, and scale products with cross-functional teams in a hybrid/remote setup with some business travel.

I’m a Senior/Lead Product Manager with 6+ years of experience in B2B SaaS across adtech, martech, end-to-end analytics, and CPA platforms. I focus on product strategy and measurable outcomes—turning customer needs into roadmaps, delivery plans, and commercial impact.

At Golden Goose (CPA / MVAS Platform), I owned product scenarios for webmasters and advertisers, aligning product strategy and roadmap with business goals. I built a hypothesis validation and backlog prioritization process, implemented product and commercial metrics, and coordinated UX research and cross-functional teams—driving key flow conversion up +5% and reducing support requests by −15%.

At TrackAd.ru and TrackAd.ai (End-to-End Analytics Platform), I led product vision, structure, and processes—especially through a company split and infrastructure migration. I hired and mentored a Product Manager, and delivered results including revenue and customer base ×2, plus faster development cycles through improved processes.

Earlier, I scaled integrations and analytics features at TrackAd.ai, and at Mindbox and Yandex I contributed to email/messaging and business services efforts. I’ve conducted 100+ customer development interviews, built product metrics and design system foundations from scratch, and regularly presented strategies at C-level while managing teams up to 15 developers.

Experience

Work history, roles, and key accomplishments

Head of Product

Golden Goose

May 2025 - Jun 2026 (1 year 1 month)

Owned product scenarios for webmasters and advertisers, defining product strategy and roadmap aligned with business goals. Built a hypothesis validation and backlog prioritization process, implemented product/commercial metrics, and coordinated teams across development, design, analytics, and marketing.

Product Strategy Roadmapping Metrics UX Research Team Coordination Conversion Optimization

Head of Product

TrackAd.ru

Jan 2024 - May 2025 (1 year 4 months)

Owned product vision and strategy aligned with business objectives, and built product structure and processes during a company split. Managed migration of product infrastructure and hired/mentored a Product Manager.

Product Vision Product Strategy Infrastructure Migration Hiring Mentoring

Product Manager to Lead

TrackAd.ai

Oct 2020 - Jan 2024 (3 years 3 months)

Managed multiple key products and led teams of 5–15 developers with outsourced design. Launched integrations and analytics features, built backlog prioritization and a product metrics system, and created a design system from scratch based on 100+ customer development interviews.

Product Management Metrics Analytical Features Integration Design Systems Customer Development Roadmap Planning

Junior Product Manager

Mindbox

Mar 2020 - Oct 2020 (7 months)

Developed the email/messaging service, covering features and UX, and participated in technical migration. Conducted problem interviews and UX testing and supported refactoring of key parts of the product.

Product Development UX Technical Migration Problem Interviews UX Testing Refactoring

Product Intern

Yandex

Oct 2019 - Jan 2020 (3 months)

Analyzed user journeys related to payment and tested hypotheses to support subscription conversion. Worked on product research and experimentation within a B2B SaaS business services context.

User Journeys Hypothesis Testing Subscription Conversion