Wurl, LLC

Wurl, LLC, a subsidiary of AppLovin (NASDAQ:APP), stands as a prominent leader within the Connected TV (CTV) industry. The company is dedicated to forging connections between viewers and the content they desire through its advanced technologies tailored for distribution, monetization, and advertising. Wurl empowers publishers, streamers, and advertisers by providing them with the tools and data-driven insights necessary to expand their viewership, optimize revenue streams, and fortify their brand's value in the competitive streaming landscape. The company's innovative solutions are pivotal in navigating the complexities of the CTV ecosystem, ensuring that content reaches its intended audience effectively and that advertising efforts yield maximum impact.

Founded in 2011 with a transformative vision for the television landscape, Wurl has consistently been at the forefront of CTV innovation. A significant milestone in its history includes the pioneering launch of the first-ever free ad-supported streaming TV (FAST) channels in collaboration with Samsung TV in 2018. Wurl's comprehensive suite of products includes BrandDiscovery, a real-time contextual targeting solution for CTV ads; AdPool, for advanced CTV ad monetization; Global FAST Pass, for content distribution and ad management; and ContentDiscovery, an AI-powered platform for audience acquisition. Wurl's global marketplace facilitates billions of monthly viewing hours and tens of billions of monthly CTV ad impressions, serving a diverse international clientele and connecting content from major companies with leading streaming services across numerous countries. The company continues to drive the evolution of streaming television by focusing on data, technology, and strategic partnerships.