iSpot.tv

At iSpot.tv, innovation is at the core of our mission to revolutionize TV advertising measurement. Founded in 2012 by Sean Muller, who identified a critical gap in the availability of real-time data and analytics for television commercials, iSpot.tv has pioneered the development of a comprehensive platform for tracking and analyzing TV ad performance with digital-like precision. [3, 16] We are dedicated to unifying ad measurement across creative, audience, and outcomes to empower our customers to optimize their video advertising performance. Through groundbreaking technology, we are transforming how brands, agencies, and networks measure the brand and business impact of TV and streaming advertising, from the initial concept and airing to ultimate conversion. [3, 16]

Our platform leverages a massive, proprietary ad catalog and exclusive access to data from 83 million smart TVs and set-top boxes, combined with direct integrations with over 400 streaming platforms and DSPs. This extensive data footprint allows us to measure creative effectiveness, impressions, performance, and second-by-second attention for every ad. iSpot.tv provides fast, accurate, and actionable measurement and attribution solutions, enabling advertisers to assess creative effectiveness, enhance media plans, and attribute advertising results for cross-platform campaigns. [3, 16] We offer real-time insights and competitive benchmarking, allowing advertisers to make informed decisions and stay ahead in a rapidly evolving media landscape. [3, 11] Our commitment to innovation is further demonstrated by our continuous development of new solutions, such as Outcomes at Scale, which provides advanced outcomes-based attribution for video advertising. We utilize big data and AI to deliver the industry's only end-to-end measurement solution, helping our clients drive significant value and achieve superior return on ad spend (ROAS). [4, 11, 27]