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Wurl, LLCWL

Senior Software Engineer, Ad Platform

Wurl, an AppLovin company, is a leader in the CTV industry, providing data-driven technologies for content distribution, monetization, and advertising to connect publishers, streamers, and advertisers with global audiences.

Wurl, LLC

Employee count: 201-500

Salary: 160k-264k USD

United States only

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About Wurl, LLC.

At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue.

In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024.

The Opportunity:

Wurl is seeking a product owner to manage our advertising product and business - delivering advertising into many thousands of channels and many millions of daily viewing hours on FAST and VOD content. You will be a key decision maker, owning product evolution and core processes to ensure transparency and robustness.

Key Responsibilities:

  • Product Evolution: Drive new monetization capabilities and optimize yield by interfacing with supply, demand, and distribution partners, validating feature requirements with customers and partners.
  • ProductRoadmap: Leadcross functionally with Sales, Engineering, and Ad Operations stakeholders to develop and launch roadmap features across our advertising business unit.
  • Core Infrastructure: Evolve high-availability infrastructure, automation, and monitoring processes to support global scale. Define, success metrics & KPIs and continuously support performance improvements
  • Performance Analysis: Analyze inventory and demand performance to provide actionable insights for internal and external stakeholders.

Qualifications:

  • Product Leadership: 5+ years managing product lifecycles, working closely with engineering and operational teams.
  • AdTech Domain Expertise: 5+ years of deep technical experience with OpenRTB, VAST, and SCTE-35 ecosystems.
  • Technical Proficiency: Strong understanding of SSAI, SSP & DSP workflows, and processing data at scale in a high-availability framework.
  • Data & Communication: Proficient in translating complex data into visualizations and business decisions. Experience with Jira, Confluence or similar PM tools.
  • Strong documentation skills, including workflow diagrams, product requirements and go-to-market plans.
  • Education: Bachelor’s degree in a relevant field or equivalent practical experience.
  • Location: US remote

StronglyDesired Background:

  • Video Systems: Knowledge of video streaming protocols (HLS, DASH) and the SSAI (Server-Side Ad Insertion) workflow.
  • Data Engineering: Proficiency in SQL and Python for data mining and automation.
  • Cloud Infrastructure: Experience with the AWS ecosystem and Snowflake (or similar relational databases).
  • Ad Operations: Hands-on experience with SpringServe or similar ad-serving platforms.
  • Business Intelligence: Proven ability to build dashboards in tools such as Sigma, Tableau, or Power BI to inform product strategy.

Why Wurl?

  • We’re nimble, make rapid decisions, innovate, and are profitable and growing.
  • See your optimizations immediately move the needle on revenue and the ad experience for millions of global connected TV viewers.

What We Offer:

  • Competitive Salary & Bonus Program
  • Strong Medical, Dental and Vision Benefits, 100% paid by Wurl
  • Remote first policy
  • Flexible Time Off
  • 10 US Holidays
  • 401(k) Matching
  • Pre-Tax Savings Plans, HSA & FSA
  • Ginger, Aaptiv and Headspace subscriptions for mental and physical wellness
  • OneMedical subscription for 24/7 convenient medical care
  • Paid Maternity and Parental Leave for all family additions

Few companies allow you to thrive like you will at Wurl. Join us to revolutionize the way the world watches television while enjoying mentorship, collaboration, and innovation.

We encourage all applicants, even those who don’t meet 100% of the requirements, to apply. Passion and potential go a long way here at Wurl.

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to peopleops@applovin.com.

USA Base Pay Range: CA, NY, WA States
$176,000—$264,000 USD
USA Base Pay Range: all other States (excludes CA, NY, WA)
$160,000—$240,000 USD
AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.

About the job

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Salary: 160k-264k USD

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About Wurl, LLC

Learn more about Wurl, LLC and their company culture.

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Wurl, LLC, a subsidiary of AppLovin (NASDAQ:APP), stands as a prominent leader within the Connected TV (CTV) industry. The company is dedicated to forging connections between viewers and the content they desire through its advanced technologies tailored for distribution, monetization, and advertising. Wurl empowers publishers, streamers, and advertisers by providing them with the tools and data-driven insights necessary to expand their viewership, optimize revenue streams, and fortify their brand's value in the competitive streaming landscape. The company's innovative solutions are pivotal in navigating the complexities of the CTV ecosystem, ensuring that content reaches its intended audience effectively and that advertising efforts yield maximum impact.

Founded in 2011 with a transformative vision for the television landscape, Wurl has consistently been at the forefront of CTV innovation. A significant milestone in its history includes the pioneering launch of the first-ever free ad-supported streaming TV (FAST) channels in collaboration with Samsung TV in 2018. Wurl's comprehensive suite of products includes BrandDiscovery, a real-time contextual targeting solution for CTV ads; AdPool, for advanced CTV ad monetization; Global FAST Pass, for content distribution and ad management; and ContentDiscovery, an AI-powered platform for audience acquisition. Wurl's global marketplace facilitates billions of monthly viewing hours and tens of billions of monthly CTV ad impressions, serving a diverse international clientele and connecting content from major companies with leading streaming services across numerous countries. The company continues to drive the evolution of streaming television by focusing on data, technology, and strategic partnerships.

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