Wisetack

We're Wisetack, a financial technology company with a clear mission: to build financially-responsible consumer lending products that help service-based businesses thrive. We were founded in 2018 by a team of experienced fintech veterans from companies like PayPal, Lending Club, and Affirm. We saw a gap in the market for a 'buy now, pay later' solution specifically designed for in-person services. While e-commerce had plenty of financing options, businesses like home and auto repair shops, dentists, and veterinarians were being underserved. We decided to change that by creating a simple, transparent, and fair way for their customers to pay for essential services over time.

Our approach is built on seamless integration. Through our suite of APIs, we embed our financing options directly into the software platforms that businesses already use for their day-to-day operations. This means a roofer, a plumber, or a car mechanic can offer their customers a flexible payment option in minutes, without disrupting their workflow. For consumers, this means a quick and easy application process with no hidden fees, late fees, or surprises. We're incredibly proud of the positive impact we're having, helping businesses increase their sales and enabling consumers to afford the services they need without financial stress. Our Net Promoter Score is a sky-high 78, which tells us we're building a product that people truly love. We're backed by leading investors like Insight Partners, Greylock, and Bain Capital Ventures, and we're excited to continue our journey of empowering small businesses and their customers across the country.