Westwing Group SE

Westwing Group SE is a leading European e-commerce company specializing in the home and living sector. Founded in 2011 and headquartered in Munich, Germany, the company operates on the principle of a 'shoppable magazine,' offering a curated selection of home decor, furniture, and accessories to inspire its customers. This model combines editorial content with e-commerce, creating an engaging and emotional shopping experience for design-conscious consumers, often referred to as 'Home Enthusiasts.' The company was established by Delia Lachance (née Fischer), Stefan Smalla, Tim Schäfer, Matthias Siepe, and Georg Biersack, with Lachance's background as an editor for ELLE and ELLE Decoration providing the foundational vision for a curated and inspiring online destination for home goods.

Westwing's product offerings span a wide range of categories, including textiles, rugs, furniture for various rooms, lighting, and kitchen and dining products. The company collaborates with over 500 partners, including well-known designer brands and manufacturers, and has also developed its own successful 'Westwing Collection,' which constitutes a significant portion of its sales. The platform presents its products through daily themed sales campaigns for members and a permanent assortment available to all customers. This strategy has cultivated high customer loyalty, with a large percentage of orders coming from repeat customers. Operating in 11 European countries, Westwing has expanded its reach through both its online platform and physical retail stores, with the first flagship store opening in Hamburg in 2022. The company went public with an IPO on the Frankfurt Stock Exchange in October 2018, marking a significant milestone in its growth and solidifying its position as a key player in the European home and living market.