United States onlyMarketing at Wealthfront is a fun, nimble team with ambitious goals to drive business results. We’re looking for a Director of Paid Marketing to lead the paid marketing team. Your goal will be to drive new user client and asset growth for the business through the development and execution of full-funnel paid acquisition strategies, which include both optimizations in our core performance channels and expansion into new experimental opportunities. The ideal candidate is an exceptionally strong strategic thinker and planner, someone who defines the big picture view, while also maintaining a clear view on the details; they are a strong people leader who drives executional excellence, offers clear guidance and motivates people to consistently grow and scale their impact; they are well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making.
You will lead a seasoned team of growth and performance marketers, as well as manage external agencies. You will also partner closely with leaders across Data Science Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals.
This role sits on the marketing leadership team and reports directly into the VP of Marketing. We’re a remote friendly team and open to candidates from both the US and Canada.
Responsibilities:
- Lead the user acquisition / paid marketing team to define a strategic roadmap that balances incremental optimizations, opportunities to scale, and new channel experimentation
- Expand our paid media mix, and develop a full funnel marketing strategy
- Mentor and build a growing team of performance marketers at different stages in their careers to design, execute and optimize campaigns across channels (podcasts, video, paid social, search, affiliates, CTV, OOH, partnerships)
- Develop a deep understanding of the customer journey for our products, including where and how different media channels fit into that journey
- Drive the marketing budget and forecasting process for new clients and assets across channels
- Partner with Analytics, Data Science Engineering to refine our attribution models and reporting to deliver clear, measurable results
- Clearly communicate our paid marketing strategy, performance and insights to cross-functional and executive teams on a regular basis
- Act as a direct interface with various media and marketing vendors (agencies, platforms, tools), owning responsibilities including payments, onboarding, reporting and analysis
Qualifications:
- 10+ years of acquisition marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus)
- 5+ years people management experience, including hiring, mentoring and organizational design
- Strong understanding of both Brand building and DR performance marketing; and how the two approaches work together over time
- Experience leading and developing online/offline acquisition strategies across multi business lines, channels, and audiences
- Experience with incrementality and/or MMM, and developing measurement frameworks beyond last click attribution
- Knowledge of industry trends and innovation in paid media, tracking, analytics and research
- Balanced strategic, analytical and operational thinker; SQL knowledge a plus
- Thrives as a self-starter in fast paced environments
- Personal finance knowledge/experience is a big bonus, but not required
- Bachelor's degree or higher
Estimated annual salary range: $190k - $240k USD, plus Equity. Plus benefits including medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
About Wealthfront
Wealthfront started with the ambition to transform the investment advisory business, with the goal to unlock access to high quality investment advice for millions who were underserved by the traditional institutions. We built one of the first automated investment products that allows you to invest in a personalized portfolio of thousands of companies in seconds for a remarkably low fee. We then expanded. We now work with partner banks to offer exceptional banking features through a Wealthfront Brokerage Cash Account, which makes it remarkably easy for people to automate their finances end-to-end and eliminated the hassle of money management, all of which resulted in attracting more than $50 billion of our client’s hard earned money, pioneering the robo-advisor category and transforming the broader industry. And yet, we have a long way to go to achieve our mission to build a financial system that favors people, not institutions.
Wealthfront’s vision is to make it delightfully easy to build long-term wealth on your own terms. This vision is more relevant than ever because millions more people are getting into the market early and investing their hard earned savings in a handful of stocks. While this is a great way to start, it is inconsistent with building long-term wealth. We want to empower young investors to expand their horizon, and easily explore and execute on a wider range of investing strategies, make informed investment decisions that are consistent with their values and beliefs while also making it effortless to grow and compound their savings exponentially in a way that’s transformational to their lives and their long-term future.
For more information please visit www.wealthfront.com.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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