Senior Product Marketing Manager - Enterprise

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

The mission of the Enterprise Product Marketing Team is to drive the adoption and growth of Enterprise products and solutions by comprehensively understanding our users needs, developing market winning messaging and positioning through differentiation, shaping the product roadmap, enabling our sales and customer facing teams to effectively communicate the value of our products and solutions and serving the customer through value creation.

We are seeking a Senior Product Marketing Manager to support our top enterprise business objectives. Upwork’s Enterprise Suite provides a full-service, scalable talent solution to large companies seeking to engage with skilled knowledge workers and agencies to get work done. As a Senior Product Marketing Manager, you’ll be in a lead role with access to key leaders, work across the organization to develop and launch new products, and be an internal advocate for the Enterprise Suite product. We’re looking for a strategic marketer who thinks deeply about how to improve customer experiences, passion for bringing Upwork into organizations around the world, and enjoys working cross-functionally with partners to lead and execute complex projects in fast-paced environments. If you are excited to define and own product marketing strategy for key initiatives and products in a cross-functional, high-impact role, then we’d like to connect with you.

Responsibilities

• Drive multi-year product strategies in partnership with Product Managers across the full development lifecycle from ideation, alpha, beta towards successful GA launches as well as growing product adoption post-launch

• Build strong, inclusive cross functional partnerships with colleagues from diverse backgrounds to develop and execute go-to-market strategies to acquire, convert, drive adoption and expand Upwork Enterprise customers

• Own the intersection of Product Management & Marketing teams, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times

• Craft a compelling narrative around a business problem and explain complex, technical enterprise features in words that will resonate with decision makers

• Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging that drives understanding, consideration, and adoption of Enterprise Suite.

• Define and articulate value propositions in customer-facing assets and marketing creative that come to life through sales presentations, web, digital, in-product messages, press release, field events, etc to drive pipeline and bookings

• Can prioritize tasks from a business point of view and make data-driven decisions to grow customer engagement and revenue

• Be the voice of enterprise customers and gather deep market, product, and customer insights to inform our product roadmap and develop our go-to-market strategy (positioning & messaging all the way to integrated marketing campaigns)

• Synthesize various data sources to distill into insights that can help shape our strategy, direction and execution in enterprise

Minimum Requirements

• BA/BS degree

• At least 8 years experience working in product marketing or a related field such as product management, growth marketing, or strategy consulting

• At least 3-5 years experience in B2B enterprise SaaS companies with a sales team

• Proven storytelling skills to communicate with external and internal stakeholders

• Experience working collaboratively and cross-functionally with an array of internal and external teams

• Is a self-motivated team player with a keen eye for detail and a knack for process improvement

• Maintains a positive, "can-do" attitude and embraces challenges and ambiguity with a solutions-oriented mindset

• Ability to work independently and manage multiple projects simultaneously

• Strong track record of delivering high-quality work

• Strong ability to think strategically and analytically, then follow through to execution with unyielding attention to details

Preferred Requirements

• Experience in product marketing at both early-stage startups and larger tech companies, with a proven track record of launching successful products and features

• Experience illustrating high-accountability in a dynamic, rapidly changing workplace

• Experience influencing and communicating cross-functionally and with management at all levels

• Ability to easily switch between strategy and execution

The annual base salary range for this position in California and Washington is displayed below. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice