Demand Generation Manager

About Time Doctor
Time Doctor is a workforce analytics platform that gives leaders AI-powered, actionable insights into how work actually happens. By turning activity and productivity data into practical intelligence, Time Doctor helps organizations make smarter decisions, support employee well-being, and lead with trust, not control, across remote, hybrid, and in-office teams.

Why Join Us

🌍 100% remote and async-first — work from anywhere

🚀 Mission-driven company shaping the future of work

💪 Strong product-market fit with tens of thousands of users (and growing)

🤝 Collaborative, humble, high-performing team

🌴 Competitive pay + 30+ days of paid time off

The Role

We’re hiring a Demand Generation Manager to build and scale a signal-driven pipeline engine.

This role is fully remote and global, reporting to Sharad, our Demand Generation Director.

This is not a campaign management role. This is a revenue ownership role.

You will connect intent to meetings. You will turn signals into pipeline.

You will partner closely with Sales to ensure marketing activity drives real conversations.

If you’re a hybrid growth marketer who thrives at the intersection of PLG and sales-assisted motion, this is for you.

What you’ll own

Build a repeatable ABM engine

• Design and scale Time Doctor’s account-based motion into a measurable system

• Translate intent and behavioral signals into Marketing Qualified Accounts

• Run vertical programs across Healthcare, Financial Services, Insurance, BPO and other priority industries

• Develop persona-level messaging across buying groups in partnership with Product Marketing

• Work weekly with SDRs and Sales on shared account planning and pipeline reviews

• Create account-level targeting, sequencing, retargeting, and personalization strategies

• Maintain ABM dashboards and review performance against pipeline outcomes

• Your focus is pipeline impact. Not impressions.

Drive paid acquisition that supports both PLG and sales

• Own paid strategy across Google, LinkedIn, Meta, and emerging B2B channels

• Align paid programs to demo requests, trials, and ABM initiatives

• Continuously test new channels, formats, and audience strategies

• Allocate budget based on ROI, pipeline contribution, and meeting quality

• Optimize for revenue efficiency, not just lead volume

• You understand how to balance self-serve growth with high-intent, sales-ready demand.

Activate signals across the funnel

• Define which intent, engagement, website, and product signals indicate sales readiness

• Operationalize those signals into clear workflows for Sales and SDRs

• Partner with RevOps to ensure clean routing, attribution, and visibility in HubSpot

• Improve MQL to Meeting and MQA to Meeting conversion rates

• Continuously evaluate and refine signal effectiveness based on pipeline outcomes

• You build systems that turn data into action.

Align go-to-market execution

• Partner with Product Marketing to ensure campaign message clarity

• Support product launches and vertical campaigns with paid amplification

• Collaborate with Customer Marketing on expansion and add-on initiatives

• Act as a strategic partner to Sales leadership

• You ensure marketing and sales move as one team.

Requirements

What we’re looking for

• 5+ years in B2B SaaS demand generation

• Experience operating in a hybrid PLG + sales-assisted model

• At least 2 years running ABM programs that generated measurable pipeline

• Strong understanding of intent data, account-based targeting, and signal-driven marketing

• Hands-on experience with Google Ads, LinkedIn Ads, Meta, and HubSpot

• Comfortable working inside dashboards, attribution models, and imperfect data

• You’ve partnered closely with Sales and SDR teams and know how to prioritize signals that convert into meetings.

How you work

• Outcome-driven. You measure success in meetings, pipeline, and revenue.

• Strategic but hands-on. You design systems and execute them.

• Curious and analytical. You test, learn, and iterate.

• Comfortable with ambiguity and building structure while scaling.

• Willing to pause, rework, or reallocate investment when programs underperform.

Our Hiring Approach

🌍 This is a full-time, 100% remote role, giving you the freedom to work from anywhere.

🤝 Equal opportunity employer — we deeply value diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

🗺️ We hire globally. Depending on your location, you may join as a full-time employee or contractor. Our Talent Attraction team will walk you through all the details during your first interview.

Who are we?
We’re a global team building the future of workforce analytics, focused on visibility, trust, performance, and growth. Our mission is to empower people and companies thrive in the modern world of work, while giving business leaders the confidence to scale.

We’re a fully remote, async-first company with 150+ team members across 35+ countries. We collaborate across time zones and cultures and value thoughtful, data-informed decision-making. We’re looking for globally minded people who want to help shape the future of work through data, trust, and empowered leadership.

Learn more about us here: https://people.timedoctor.com