TikTokTI

Brand Partnerships Manager, SMB - Health

TikTok is the leading destination for short-form mobile video.

TikTok

Employee count: 5000+

United States only
This position sits within the SMB Growth team, which is a mid-market sales team that is part of the broader SMB sales team. The focus of this team is to connect TikTok's vibrant and growing creators and users with the brands and businesses they know and love. The Brand Partnerships Manager position is directly responsible for building relationships and helping advertising clients drive business results on TikTok through consultation, education, and support.
We are searching for an advertising sales professional to enable Fortune 1000 marketers to exceed their potential through innovative growth strategies on TikTok. You will combine an exceptional ability to provide consultative selling; a passion for growing revenue; an outstanding ability to set strategic vision; and a willingness to execute the tactics. Success in this position requires strong sales (including prospecting new business), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.

Responsibilities:
- Drive revenue for TikTok Advertising by developing partnerships with healthcare agencies, pharmaceutical marketers, and direct clients in the health and wellness space.
- Ensure that clients navigate TikTok’s ad ecosystem effectively while complying with industry regulations such as HIPAA, FDA, and FTC guidelines for health-related advertising.
- Use a consultative approach by offering strategic performance-driven and brand-building solutions tailored to the unique challenges of healthcare marketing, such as patient privacy, misinformation risks, and sensitive content policies.
- Develop compelling sales propositions using internal and external data, incorporating health industry trends and consumer insights related to wellness behaviors.
- Work cross-functionally with policy, legal, product, and operations teams to execute strategic initiatives and ensure compliance with health advertising standards.
- Develop and implement best practices for client interaction, ensuring adherence to TikTok’s health ad policies while maximizing campaign effectiveness.
- Create persuasive sales presentations featuring successful case studies from the healthcare and wellness space, demonstrating ROI for advertisers.
- Keep clients informed about TikTok's product developments, educating them on best practices for engaging health-conscious audiences and driving awareness for wellness solutions.

About the job

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Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

United States +/- 0 hours

About TikTok

Learn more about TikTok and their company culture.

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TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Employee benefits

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Wellness benefits

Gym and cellphone service reimbursements.

Disability insurance

Short- and long-term disability insurance.

Life insurance

Basic life, voluntary life and AD&D insurance plans.

Paid parental leave

12 weeks of paid parental leave to support you and your family.

View TikTok's employee benefits
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TikTok

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TikTok hiring Brand Partnerships Manager, SMB - Health • Remote (Work from Home) | Himalayas