Brand Partnerships Manager, SMB - Health
TikTok is the leading destination for short-form mobile video.
We are searching for an advertising sales professional to enable Fortune 1000 marketers to exceed their potential through innovative growth strategies on TikTok. You will combine an exceptional ability to provide consultative selling; a passion for growing revenue; an outstanding ability to set strategic vision; and a willingness to execute the tactics. Success in this position requires strong sales (including prospecting new business), problem-solving skills, attention to detail, and the ability to thrive in an ever-changing environment. TikTok currently observes a hybrid working policy of 4 days in the office each week and 1 day working remotely. This position is full-time and based out of our Austin, TX office.
Responsibilities:
- Drive revenue for TikTok Advertising by developing partnerships with healthcare agencies, pharmaceutical marketers, and direct clients in the health and wellness space.
- Ensure that clients navigate TikTok’s ad ecosystem effectively while complying with industry regulations such as HIPAA, FDA, and FTC guidelines for health-related advertising.
- Use a consultative approach by offering strategic performance-driven and brand-building solutions tailored to the unique challenges of healthcare marketing, such as patient privacy, misinformation risks, and sensitive content policies.
- Develop compelling sales propositions using internal and external data, incorporating health industry trends and consumer insights related to wellness behaviors.
- Work cross-functionally with policy, legal, product, and operations teams to execute strategic initiatives and ensure compliance with health advertising standards.
- Develop and implement best practices for client interaction, ensuring adherence to TikTok’s health ad policies while maximizing campaign effectiveness.
- Create persuasive sales presentations featuring successful case studies from the healthcare and wellness space, demonstrating ROI for advertisers.
- Keep clients informed about TikTok's product developments, educating them on best practices for engaging health-conscious audiences and driving awareness for wellness solutions.
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About TikTok
Learn more about TikTok and their company culture.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Tech stack
Learn about the tools and technologies that TikTok uses to build, market, and sell its products.
TikTok employees can create an account to update this tech stack.
Employee benefits
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Wellness benefits
Gym and cellphone service reimbursements.
Disability insurance
Short- and long-term disability insurance.
Life insurance
Basic life, voluntary life and AD&D insurance plans.
Paid parental leave
12 weeks of paid parental leave to support you and your family.
TikTok
Company size
5000+ employees
Founded in
2016
Chief executive officer
Shou Zi Chew
Markets
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