Director of Customer Marketing (12-month contract)

Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. Our mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience. Our team of 275+ Thinkers supports customers around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Are you passionate about creating exceptional customer experiences that drive engagement, retention, and revenue growth? We’re looking for a Director of Customer Marketing (12-month contract) to join us at Thinkific.

As Thinkific’s Director of Customer Marketing (12-month contract), your mission is to build and execute strategies that increase customer engagement and drive revenue growth by focusing on both upsell opportunities and expansion within existing customer segments. This role is crucial in bridging the gap between self-serve users and our B2B (Plus) product, ensuring we deliver seamless customer experiences while maximizing revenue growth. You’ll work cross-functionally with Marketing, Sales, Customer Success, and Product teams, leveraging data-driven insights to deepen relationships with our customers. This role reports to the Senior Director of Revenue Marketing.

We’re not just about our customers' success; we’re also deeply committed to creating an environment where our team members can do their best work, grow in their careers, and feel valued every step of the way. If you’re passionate about marketing that puts customers first while driving business impact, we’d love to have you on board.

Your goal will be to lead customer marketing and enhance our customers’ engagement. Here’s how you’ll accomplish this:

• Build and execute customer lifecycle marketing programs to increase product adoption, retention, and expansion
• Lead customer engagement strategies across self-serve and Plus motions, ensuring a cohesive message and experience across all product tiers
• Create targeted campaigns that drive upsell and cross-sell opportunities within our customer base
• Refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered, targeted, and broad educational campaigns
• Establish best-in-class customer engagement initiatives that nurture long-term relationships and encourage advocacy
• Optimize and scale customer reviews, referral programs, and loyalty initiatives that turn customers into Thinkific ambassadors
• Partner with Customer Success to optimize onboarding, training, and support programs for maximum customer impact
• Develop and execute customer demand generation campaigns aimed at expanding the pipeline by encouraging upsells from existing customers.
• Leverage customer data to segment and personalize campaigns, ensuring the right message reaches the right audience at the right time.
• Develop and manage a structured customer review program, encouraging satisfied users to leave feedback on platforms like G2 and Capterra.
• Create and manage a customer communication strategy that nurtures and delights users, ensuring they receive helpful content, product updates, and engagement-driven campaigns
• Partner with support and knowledge base to create customer interaction touch points and optimize help articles and support experiences
• Monitor and analyze churn patterns, implementing data-driven initiatives to proactively reduce customer attrition and increase retention
• Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs with the ability to test and scale rapidly.

The person we have in mind likely:

• Has 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing, preferably in a SaaS or product-led growth (PLG) environment
• Has experience managing, mentoring, and growing high-performing marketers, fostering a culture of innovation and collaboration
• Possesses a leadership style focused on coaching, professional development, and enabling team members to do their best work while aligning with business goals
• Has expertise in driving customer pipeline growth through demand generation, with a focus on upsells and expansion within SaaS or similar industries
• Proficient with HubSpot, Salesforce, and marketing automation tools to segment customers and personalize engagement
• Has strong analytical skills with experience leveraging customer data to optimize marketing strategies
• Possesses a deep passion for understanding Thinkific’s customer needs and delivering an exceptional experience at every touchpoint
• Has strong storytelling skills with the ability to craft compelling customer narratives and tie them to revenue growth
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

The typical hiring range for this position is $175,000-$195,000 CAD. Your specific compensation is determined based on your job-related skills, knowledge, experience, and our internal equity assessment. Additionally, this position may be eligible for bonus and equity.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada's Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.

🍦Eats and Treats. $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home.

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm(Musqueam), Sḵwx̱wú7mesh(Squamish), and Sel̓íl̓witulh(Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.