At the heart of UpdraftPlus, part of the TeamUpdraft family, is a culture deeply rooted in reliability, innovation, and unwavering support for the WordPress community. Born from a simple desire to improve an existing backup plugin, the journey began in 2011 when founder David Anderson saw the potential to create something truly robust and user-friendly. This spirit of enhancement and dedication to 'just working' seamlessly is the cornerstone of the company's philosophy. The team is driven by a passion for building powerful and dependable WordPress plugins that empower website owners, designers, and developers to safeguard their digital investments. This commitment has cultivated a global community of over three million users who trust UpdraftPlus for their backup, restoration, and migration needs, making it the world's most popular and highly-rated scheduled backup plugin.
The culture at UpdraftPlus is one of collaborative growth and continuous improvement. The team, a global and expanding group of creative developers and support professionals, thrives on solving complex challenges and anticipating the needs of their users. They believe that the strength of their products is a direct reflection of the strength of their team. This is why they foster a flexible and supportive work environment, offering remote working options to attract the best talent from around the world. By actively listening to user feedback and consistently releasing updates and new features, UpdraftPlus demonstrates a commitment to not just meeting but exceeding expectations. This user-centric approach, combined with a deep technical expertise, has allowed them to expand their portfolio to include other essential tools like WP-Optimize and All-In-One Security, solidifying their reputation as a trusted leader in the WordPress ecosystem. Their mission is to provide peace of mind, ensuring that every WordPress site, no matter its size, is safe, fast, and secure.
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