Campaign Manager - ABM

Company Description

Sutherland is a global leader in digital transformation and world-class customer service. We are the driving force behind today's experiential giants – the companies best known for the transformative experiences they deliver, operating in a variety of industries, from technology & travel to telecommunications, banking and more.

Job Description

Sutherland Bulgaria is looking for a multi-skilled professional to join our exceptional team on the position of Campaign Manager – Account-Based Marketing. If you want to become part of an exciting, positive, and truly international environment where you can develop yourself professionally, get closer and work for industry global leaders in a variety of sectors, then this is the right place for you.

As a Campaign Manager, you'll be tasked with designing and executing integrated marketing campaigns tailored to bolster awareness, engagement, and acquisition in both existing and new accounts. The ultimate aim? Driving lead generation, expanding pipeline, and boosting revenue. This position calls for a blend of strategic vision and hands-on campaign management, all while keeping a close eye on performance metrics. If you're passionate about accelerating revenue, enjoy diving into the details, and thrive on data-driven decision-making, we'd love to hear from you.

Your responsibilities will also include:

• Lead the development and coordination of ABM projects to ensure effective traction across various streams, emphasizing individual contributions for pilot programs and targeted campaigns.
• Project-manage the execution of ABM programs and campaigns, encompassing role identification, dependency management, timeline supervision, and cross-functional planning.
• Ensure the establishment of processes and methodologies within the ABM scope.
• Explore and propose innovative ABM campaign strategies and experiences based on program formats and budgetary considerations.
• Strategize, create, execute, and oversee integrated marketing campaigns aimed at enhancing awareness, generating qualified leads, preparing target accounts for sales, and generating pipeline to meet company objectives.
• Conduct thorough research on target accounts and key individuals.
• Customize campaigns for specific target accounts to enhance engagement and drive conversion.
• Manage various program types including email, nurture, SEM, paid social, webinars, content syndication, and direct mail.
• Develop and implement targeted outbound programs utilizing tools such as LinkedIn Sales Navigator, Meet Alfred, etc.
  

Qualifications

• 5+ years of experience in B2B demand generation, account-based marketing, or campaign management.
• Proficient in crafting innovative campaigns and executing various marketing channels including email marketing, social advertising, content syndication, SEM, webinars, etc.
• Strong grasp of marketing strategy fundamentals, encompassing buyer personas, competitive positioning, funnel stages, and different ABM approaches.
• Proven track record in planning, executing, and assessing successful lead nurture programs aligned with buyer pain points.
• Familiarity with digital marketing tools such as Marketo, Salesforce, and ABM platforms like 6Sense, Demandbase, or Terminus.
• Аnalytical and data-driven mindset, adept at utilizing analytics to evaluate the entire conversion funnel, pinpoint opportunities, and deliver performance reports.
• Collaborative work style, capable of working autonomously and cross-functionally.
• Effective communicator, able to articulate plans to marketing leadership and other stakeholders within the organization.
• Comfortable in fast-paced environments, with a proactive approach to problem-solving and the ability to lead projects with minimal guidance.

Additional Information

What we offer:

• Competitive salary according to the job market.
• Join a recognized market international market leader and enrich your CV by working for renowned worldwide brands.
• An ambitious company culture, encouraging internal promotions and professional development.
• Excellent social benefits package.
• Top-notch on-the-job training.
• Team Building and social activities, participation in voluntary work, charity causes and more!