Growth Marketing Manager- Spotify Advertising

What You'll Do

• Develop and optimize a comprehensive growth strategy to drive measurable revenue impact
• Oversee the acquisition funnel – including paid media – collaborating across Marketing, Sales, Ops, and Product
• Build a customer journey strategy that uses our customer segmentation to connect paid media, landing pages, email, sales and other channels
• Own and manage ROAS, helping to define important metrics and targets to deliver against that improve our payback period
• Provide insights to inform creative strategy, the diversification of our creative assets needs, and the testing of creative in market
• Recommend new channels and platforms in key global markets to reach new segments
• Partner with Paid Media Manager, who drives the day-to-day paid media execution, testing, and campaign tracking
• Own the experimentation/learning agenda to identify opportunities to improve the funnel through optimization of our channels and audiences
• Synthesize user data and research to inform campaign concepts and decisions
• Set KPIs, track, and build reports on the efficiency of our growth funnel and show the impact on our business goals
• Partner with a cross-functional team of brand marketers, creatives, content experts, product marketing managers and engineers, as well as external agencies, to bring concepts to life

Who You Are

• 5+ years of experience in growth or performance marketing and marketing campaign management
• Experience with B2B, ad platforms, in-house media, or ecommerce preferred
• You’ve owned ROAS and converted traffic into users
• You have experience managing lead acquisition strategies across search, display, and video
• Proven experience in crafting multi-channel marketing campaigns that incorporate paid media and landing page optimizations
• Experimentation experience with a consistent track record of implementing A/B tests, optimizing campaigns and translating data into insights
• Confident in building insightful reports and presenting confidently to influence senior collaborators
• Open to constructive design feedback from team members at every level — able to iterate quickly and pivot if needed
• You are highly collaborative and have experience engaging with teams cross-functionally
• Demonstrated experience using analytics to find opportunities for optimization by category, audience, and critical metrics
• Proactive and positive attitude

Where You'll Be

• Where in the world? For this role, it can be within the North America region where we have a work location
• Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
• Working hours? We operate within the Eastern Standard time zone for collaboration.