SkillshareSK

Paid Marketing Specialist

Skillshare is an online learning community with thousands of inspiring classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more.

Skillshare

Employee count: 501-1000

Canada only
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We’re looking for an exceptionally talented digital marketing manager with hands-on experience running paid marketing channels focused on acquisition, specifically Meta and Google Ads. You will work with the marketing team to plan, execute and manage performance marketing campaigns.
The ideal candidate is a motivated self-starter who has a deep understanding of the paid media landscape, and understands how to build a scalable acquisition marketing program that can be optimized to support business goals.

What you'll do:

  • Implement, monitor and manage Meta and Google Ads campaigns in-platform
  • Create and maintain a roadmap of creative and landing page tests; own execution of tests from ideation to analysis (experience with Unbounce is a plus)
  • Identify new opportunities to scale the program and optimize existing campaigns to improve efficiency
  • Own reporting and maintain account and data hygiene to ensure campaigns are accurately tracked
  • Keep pulse on trends and innovations within the paid marketing space
  • Opportunity for increased responsibilities to own additional channels within Skillshare’s ever-expanding media mix

Why we're excited about you:

  • You have 3+ years of hands-on experience managing campaigns on Meta and Google (experience with other ad platforms a plus!)
  • You’re highly analytical and have high attention to detail
  • You’re comfortable running analyses on your own in Google Sheets/Excel
  • You have the ability to iterate on existing processes and identify opportunities to build out something new
  • You’re a clear communicator who can collaborate and work constructively with others
  • Bonus: You have experience managing performance marketing campaigns in the subscription and / or EdTech space

Why you're excited about us:

  • Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
  • Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
  • Remote culture: A healthy, productive working environment means different things for different people. We optimize for trust and invest in supporting remote teams, offer home office stipends for those that work best in their own space and co-working spaces for those that thrive in a social office environment, and focus on transparent communication to ensure an inclusive, equitable work environment for everyone.
  • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, offer home office stipends and co-working spaces in multiple cities, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
  • Impact: You’ll be in a highly visible role, one that requires both strategic thinking and detailed analytic and optimization efforts that leverage your expertise in Influencer marketing to drive success for the company.
  • Your growth: You’ll have the opportunity to manage, collaborate with others and take on more ownership over time.
  • Benefits: We believe that doing your best work means living a full life. We support our team with unlimited PTO, gender-neutral parental leave, anniversary sabbaticals, and healthy stipends for creativity, learning, and personal wellness.
About Skillshare
Skillshare is an online learning community whose mission is to connect curious, lifelong learners everywhere – and, in so doing, build a more creative, more generous, and more prosperous world. Today, our community has grown to millions of members who come to Skillshare to learn creative and entrepreneurial skills, network with peers, and even teach a class themselves.
We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments. Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, and inclusive work environment for all.

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About the job

Apply before

Jun 18, 2024

Posted on

Apr 19, 2024

Job type

Full Time

Experience level

Mid-level

Location requirements

Hiring timezones

Canada +/- 0 hours

About Skillshare

Learn more about Skillshare and their company culture.

View company profile
Skillshare is an online learning community with thousands of inspiring classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. On Skillshare, millions of members come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.

Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as one of the five best places to work for women by Bpeace. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.

Employee benefits

Learn about the employee benefits and perks provided at Skillshare.

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Retirement benefits

401(k) to help you invest in your future.

Company meals

Monthly coffee/tea reimbursement of up to $25

Unlimited time off

Unlimited vacation (with a required minimum!)

Healthcare benefits

Medical, dental, and vision insurance for employees.

View Skillshare's employee benefits
Claim this profileSkillshare logoSK

Skillshare

Company size

501-1000

Founded in

2010

Chief executive officer

Matt Cooper

Employees live in

View company profileVisit skillshare.com

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