Paid Marketing Specialist

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Key responsibilities:

The Paid Marketing Specialist is responsible for planning, optimizing, implementing, and analyzing lead generation campaigns via our paid marketing channels, with focus on META and TikTok . You ensure your campaigns generate high-quality leads and monetize that they reach revenue and margin targets with a focus on ROI.

Other responsibilities are:

• Managing budgets and campaigns
• Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements.
• Establish and track KPIs and leading indicators as part of these campaigns.
• Report on performance at regular intervals
• Keep track of best practices
• Escalates underperforming business cases that are at risk of not reaching margin
• Identify new opportunities to drive revenue
• Accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
• Works closely with Creative Studio and briefs for new creative opportunities.
• Conduct A/B testing and analyzing of ad copy, ad visuals and landing pages to continue to refine and improve CTR and CR.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.

Requirements

Your qualifications

• Has experience managing mid to high level budgets across multiple media buying platforms.
• Has 2-3 years of digital media buying and planning experience.
• Hands on experience and knowledge of media buying platforms like Meta, TikTok and Google Ads.
• Must be able to set up campaigns from scratch on Meta and TikTok.
• Experience with Native platforms like Taboola is not a must but a plus.
• Experience in the digital lead generation sector is a plus.

As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team!

Benefits

What’s in it for you?

• CA$ 60,000 - CA$ 70,000
• 20 holidays per year
• Hybrid working
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Great lunch on Fridays to celebrate the weekend
• Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!

✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!