Shift

At Shift, we are spearheading a new era of financial empowerment for Australian businesses through groundbreaking technology and innovative credit and payment solutions. Our core mission is to provide businesses with the financial certainty they need to not only operate efficiently but to thrive and expand. We achieve this by offering a comprehensive suite of products spanning the working capital, asset finance, and trade credit markets. Recognizing that established small and medium-sized enterprises (SMEs) are the backbone of the economy, Shift is dedicated to bringing the level of digitization and ease-of-use that consumers experience daily into the B2B financial world. This allows businesses to manage their finances with unprecedented flexibility and control. Since our inception in 2014, initially as GetCapital, we have consistently focused on leveraging technology to simplify complex financial processes. Our platforms are designed to help businesses seamlessly trade, pay, and access funds when they need them most.

Our innovative approach involves a fundamental rethinking of the technology stack to ensure scalability and agility. By adopting cloud-native and API-first principles, we've moved from traditional monolithic architecture to serverless cloud computing and platform-based microservices. This technological leap, including the use of containerization, has dramatically increased our delivery speed and rapid prototyping capabilities, making daily production deployments the new standard. This digital transformation journey has not only reshaped how we develop solutions but has fundamentally redefined Shift as a business. We've expanded our technology and data science teams significantly, fostering a culture of agile development and cross-disciplinary collaboration. This commitment to innovation has enabled us to support the growth aspirations of over 25,000 Australian businesses by providing them with tailored credit limits and a clear view of their available capital. Our award-winning solutions, like Shift Trade, underscore our success in creating a better experience for both buyers and suppliers, solidifying our position as a digital disruptor and omni-experience innovator in the fintech landscape.