Digital Operations Specialist

At Riverside Insights, we’re passionate about supporting educators who shape the future. As our Digital Operations Specialist on the Classroom Marketing team, you’ll play a key role in bringing teacher-focused campaigns to life. You’ll lead the execution of engaging digital marketing efforts — from dynamic email journeys to strategic social media content — using HubSpot and other tools to reach educators where they are. Your work will directly strengthen connections with teachers and drive growth across our classroom product portfolio. If you're excited about making an impact in education, this is your chance to turn strategy into meaningful engagement.

In this role you will get to:

• Deploy digital marketing campaigns through HubSpot.
• Collaborate with product and campaign marketers to align campaign content with strategic goals.
• Monitor campaign performance and deliver insights.
• Execute and optimize Riverside’s Classroom Marketing social media strategy.
• Test new content formats and paid strategies on social platforms each quarter.
• Deliver monthly performance reports with actionable recommendations.
• Build and maintain a real-time marketing dashboard integrating all relevant data sources.
• Define core KPIs for teacher-focused products and deliver stakeholder-reviewed dashboard prototypes.

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.

Requirements

• 1+ years of experience in digital marketing, preferably in the edtech or education sector
• Proficiency in HubSpot or similar marketing automation tools
• Familiarity with social media management platforms and scheduling tools
• Strong analytical skills and experience with reporting tools (e.g., Google Sheets, Excel, Tableau, HubSpot reports)
• Detail-oriented with a commitment to QA and accuracy in campaign deployment
• Strong written and verbal communication skills
• Ability to work cross-functionally and manage multiple projects simultaneously

Preferred Requirements

• Experience working with K–12 education audiences, particularly teachers
• Familiarity with KPIs and metrics related to email marketing, social media, and campaign performance
• Exposure to dashboard creation tools or data integration processes

Physical Requirements

• Remote
• Up to 5% travel for off-site team meetings
• May require stationary positions (sitting or standing) for extended periods.

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding

Compensation: A reasonable estimate of the base compensation range for this position is $60,000 - $75,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.

Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our Commitment to Diversity & Inclusion:
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.