CA and US onlyThe Company
Outschool’s mission is to inspire kids to love learning. In our fast-changing world, the traditional educational system struggles to meet the diverse and evolving needs of young learners. Outschool reimagines this system, offering flexible and engaging learning experiences as a supplement and alternative to traditional education. By connecting learners with a global community of teachers and peers through our online platform, we make learning personal, dynamic, and deeply human.
We've made significant strides since launching our marketplace of live online classes in 2017. Finding initial success with secular homeschoolers, we then expanded to enrichment learning to meet the needs of a wider audience, growing our business 16x since 2019. Post-pandemic, we have evolved our platform to power academic learning, incorporated AI, and have begun to grow our international community. We're proud to have served over 1M passionate learners with more than $100M in annual bookings.Outschool has been named Fast Company’s most innovative EdTech company in the world, and one of the top ten best startups for women from Elpha. Outschool has also been one of BuiltIn’s Best Remote Places to Work for the last two years and has appeared on Y Combinator’s Top Companies list for the last three years.
The Role
Are you a customer-obsessed email and SMS marketer with a demonstrated track record of success? We’re seeking a Lifecycle Marketing Lead to join our team and own our lifecycle marketing strategy and execution. In this role, you are accountable for developing our lifecycle marketing roadmap as well as for creating and executing email marketing campaigns and A/B tests that drive conversion, engagement, and retention via email using Iterable. You’ll have some support from contractors but you will be expected to roll up your sleeves and get hands-on in executing your strategy. You’ll also lead exploration of new lifecycle marketing channels (e.g. SMS, push) and audience expansion as needed (ex. teacher communications). Your role is pivotal in driving customer acquisition, nurturing customer relationships, enhancing brand loyalty, and maximizing revenue through effective email strategies.
We're seeking a data-driven customer lifecycle marketer with experience in Iterable and a knack for collaborating with growth, creative, and product teams. If you have these skills and a talent for crafting compelling campaigns and optimizing performance, this position offers a dynamic opportunity to shape our digital messaging landscape.
CORE RESPONSIBILITIES:
- Leverage your proficiency with the Iterable platform to develop and implement strategic marketing campaigns, including segmentation, targeting, and personalization, to achieve business objectives and KPIs around activation, retention, and lifetime value.
- Be the in-house expert in lifecycle marketing strategies and shape how we improve and expand our lifecycle marketing efforts.
- Work cross-functionally with product and growth teams on experimentation and to continually improve our Iterable instance and ability to segment and target customers with tailored messaging.
- Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what’s resonating with customers
- Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention.
DESIRED EXPERIENCE SKILLS:
- 5+ years of experience owning and/or working in an Iterable instance at a growth-stage startup
- Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value through email and other channels likeSMS and push notifications
- Experience collaborating cross-functionally, especially with product, creative, and data analytics teams
- Skilled in campaign analysis and A/B testing design and excited to dig into the numbers to identify insights
- A highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think creatively to drive channel growth
- A persistent finger-on-the-pulse of the latest trends and best practices in lifecycle marketing strategy, technology, and channels
OTHER CONSIDERATIONS:
- A plus if you have experience in education or parent-focused industries
- SQL experience is a strong plus
- HTML/CSS experience is a strong plus
Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. For New York and California candidates, as well as candidates based in Seattle, WA the salary range for this role would be $155,000-$180,000 USD.
For Washington candidates outside of Seattle, as well as Colorado candidates, the salary range for this role would be $139,500-$162,000 USD.
#BI-Remote
We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.
Please see the independent bias audit report covering our use of Covey here.
United States
