Email Marketing Manager

OPENTEXT

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

The Opportunity

The combined Lifecycle Marketing Automation team at Carbonite + Webroot, an OpenText company, is seeking an experienced, enthusiastic & highly motivated Email Marketing Manager to lead the Carbonite Consumer segment. The role focuses on developing end-to-end email flows and engage the consumer across the full lifecycle funnel. A successful candidate has expertise in audience segmentation, email marketing, performance tracking and optimization, and marketing automation platforms (Salesforce Marketing Cloud and Oracle Responsys). We are looking for a candidate who has the perfect blend of technical and strategic skills and can efficiently communicate and work cross-functionally within the organization, including marketing operations, product team and product marketing, creative services, and business intelligence. Reports to the Manager, Lifecycle Marketing.

You Are Great At:

• Developing the overall lifecycle communications strategy to increase engagement across the full customer journey, including lead nurturing, opportunity acceleration, and customer onboarding, up-sells, and cross-sells.
• Developing AB test strategies and continuously optimize ad hoc promotional campaigns to drive conversion and retention.
• Managing the implementation of a wide range of email campaigns, including working collaboratively on creative development, list management and segmentation strategies, as well as technical development, testing, execution, tracking and refinement
• Reporting on email KPIs and campaign bookings
• Ensuring that program engagement KPIs are maintained against set baselines for Open Rate, Click-to-Open Rate, Conversion, and Unsubscribes via continuous test and learn agenda.
• Building out and continually conduct optimization framework / A/B testing to assess and improve acquisition and retention performance across all user touch points.
• Coordinating with a global, cross-functional team of marketers to execute campaigns
• Ensuring compliance and manage strategy for GDPR, CCPA and other like regulations.

What It Takes:

• 8+ years of experience in lifecycle/email marketing with a B2C brand. SaaS experience would be ideal.
• Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
• Experience with Oracle Responsys and/or Salesforce Marketing Cloud (Automation Studio/Journey Builder/Data Filter/Data Extension)
• Experience with sql and segmentation
• Knowledge of HTML
• Strong analytical skills with proven ability to translate performance metrics into actionable insights; competency with BI tools such as Tableau
• Ability to work cross-functionally and manage various stakeholders
• Attention to detail while able to grasp the big picture

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.