United States only- Identify the opportunities most important for growth, to remove barriers for product adoption, retention, engagement, and monetization, and partner with our growth focused engineering teams to execute on projects in all the markets we serve.
- Understand funnels, ecosystems, user behaviors, and long-term trends in the adoption of our products to identify opportunities for step-changes and angle changes in growth.
- Define, analyze, and communicate metrics that inform the success of products and allow us to monitor the health of product adoption in the markets we serve.
- Communicate the state of business, experiment results, and opportunities to product teams.
- Influence and inform product teams through presentation of data-based recommendations.
- Lead the product understanding process using data to identify opportunities to remove friction and accelerate growth and market adoption of our products.
- Drive longterm growth of Meta products through a combination of data analysis, product ideation, and experimentation to optimize product experiences.
- Drive consensus and prioritize the road-map of the growth-focused engineering team to drive a focus on the most impactful ideas.
- Partner with Engineering and Data Science to develop and implement experiments to test hypothesis for which changes will drive product adoption and growth.
- Analyze the results of experiments to determine what should launch.
- Learn from and iterate on those experiments by identifying additional opportunities to drive growth.
- Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements.
- Synthesize current business intelligence or trend data to support recommendations for action.
- Collect business intelligence data from available industry reports, public information, field reports, or purchased sources.
- Analyze competitive market strategies through analysis of related product, market, or share trends.
- Understand the competitive landscape facing Meta products and relative position in the market, to inform the product growth strategy and design.
- Lead direct response communication efforts with users & potential users of Meta products
- choosing the best targeting, channel, and message to drive product adoption.
- Optimize funnels to reduce friction and drive the best possible experience for users who are going through any product flows necessary to become users of our products and services.
- Telecommute from anywhere in the US permitted.
- Employer will accept a Master’s degree in Communication, Culture, Technology, Computer Science, Engineering, Business Administration, Mathematics, Physics or related field and 1 year of work experience in job offered or in an analytics-related occupation.
Experience must include 1 year of experience in the following: - 1. Data querying language: SQL
- 2. Using quantitative analysis to draw actionable insights from complex datasets
- 3. Collaborating and communicating across a variety of technical and non-technical functions to drive towards common product goals
- 4. A/B Testing and Statistics involving problem frame-works, developing hypotheses, designing and executing A/B testing for product and feature roll out, analyzing test results and providing business recommendations
- 5. Supporting direct-to-consumer marketing efforts for select products, including target audience segmentation, incentive structure design, budget management, defining success metric, ad-hoc campaign optimization, and post-campaign analysis
- 6. Working with large data sets including database queries, data visualization tools, and in cloud-based environments to inform and influence decision making
- 7. Evaluating account performance and value to inform long-term investment decisions and performing sensitivity analysis to mitigate risk
- 8. Working with Data Scientists to build segmentation model for audience targeting
- 9. Designing data models to optimize marketing campaign ROI.
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
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