Marketing Manager, Engagement & Retention

About us:

Kiva is a global nonprofit, founded in 2005, with a mission to expand financial access and help underserved communities thrive. Kiva unlocks capital for borrowers through crowdfunded loans supported by individuals around the world. Lenders on Kiva can start with as little as $25 to support causes that matter most to them, whether that’s gender equity and support for women, refugees, climate change, small businesses, agriculture, and more. Since our founding, over two million people have invested over $2 billion in real dreams and real opportunity, spanning more than 100 countries and over 5 million borrowers

As we work toward our mission, Kiva invests in building and retaining a global team of talent to add to our values-driven and digital-first culture. Our organization is supported by over 700 volunteers and 130+ full time employees dispersed around the world, as well as within team hubs located in San Francisco, Nairobi, Bogota, and Bangkok. Kiva’s team is growing as we pursue exciting new opportunities to scale our impact and create a financially inclusive world.

Kiva's values:

Impact first - This is why we exist. This is the drumbeat we march to. Every day.

Extreme ownership - Own it; you, your relationships, your impact. Insist that others support you and hold you accountable.

Be curious and bold - Never stop learning. Question assumptions. Take Risks and dream big.

Inclusion. Equity. Diversity. - Without reservation and without caveat. In our hiring, in our workplace and in our impact in the world.

Honor and integrity - Do the most right thing in the most right way. Cherish diversity and respect each other.

Love and kindness always - Say what you mean. Mean what you say. And don't say it mean. Clarity. Courage. Kindness.

Department overview:

The Marketing team is a team of agile, collaborative and data-driven marketers and creative professionals. We are responsible for driving engagement via email, the largest marketing channel at Kiva, and helping design end-to-end user experiences to improve retention. Our team sits under the larger umbrella of the Product and Design team. We are responsible for engaging lenders to help crowdfund loans to marginalized entrepreneurs around the world as well as engaging donors to contribute to Kiva’s mission to expand financial access.

Role overview:

The Marketing Manager plays a critical role in implementing the strategy, execution, and optimization of Kiva’s marketing campaigns, with a focus on driving engagement, retention, and growth. This position will be a strong voice on the marketing team and collaborate cross-functionally to ensure that campaigns are aligned with Kiva's mission and strategic goals. You will use strategic thinking, creative problem-solving skills, and data analysis expertise to drive impactful initiatives from start to finish for our organization and impact for the communities we serve.

At this time, we can only consider applicants with authorization to work in the United States on a permanent, full-time basis; unfortunately we cannot provide visa sponsorship.

Key responsibilities include:

• Develop and optimize email marketing strategies for annual and ongoing campaigns, overseeing the email marketing calendar, segmentation, personalization, and A/B testing to improve performance and drive engagement and retention.
• Collaborate with the Creative Studio to develop and optimize campaign assets, ensuring creative excellence and consistency across all channels.
• Use data analysis to evaluate the performance of campaigns, conducting regular performance reviews and suggesting strategic adjustments to maximize impact.
• Identify new opportunities for growth and engagement based on market trends, audience behavior, and campaign insights.
• Lead the planning and execution of key marketing initiatives, managing timelines and resources effectively.
• Work cross-functionally with teams such as Product, Customer Success, and Engineering to ensure integrated and effective campaign execution and user experiences.
• Manage and maintain marketing tools such as Iterable, Asana, Figma, and Google Workspace and leverage data to drive informed decision-making.
• Stay updated on industry trends, emerging technologies, and best practices in marketing to drive continuous improvement in strategies and tactics.
• Ensure compliance with marketing regulations and best practices, particularly related to email marketing, customer privacy, and CAN-SPAM.

Preferred qualifications:

• 3-5 years of email marketing experience with a proven track record of leading successful campaigns and driving growth.
• Strong background in email marketing, with expertise in campaign strategy, segmentation, A/B testing, and optimization.
• Excellent data analysis skills, with the ability to interpret performance metrics, document and share findings, and adjust strategies accordingly.
• Demonstrated experience in multi-channel marketing, including email and on-site optimization.
• Strong project management skills with the ability to manage complex campaigns and deadlines across multiple teams.
• Creative and strategic thinker with the ability to innovate and develop compelling marketing ideas.
• Experience with marketing tools such as Iterable, Figma, Asana, Google Workspace, and analytics platforms.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Passion for Kiva’s mission and a commitment to improving financial access for all.

What we offer:

• An opportunity to improve real lives, solve hard problems, and change the world.
• Friendly, supportive, and adventurous environment with a team of engaged colleagues
• A comprehensive, industry-leading benefits package including health, dental, and vision insurance, parental leave, professional development, 401k matching, and unlimited PTO. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by Kiva.
• Opportunities to connect with and learn from colleagues and partners around the world
• Salary range: $70K - $85K; a final offer will be dependent upon a candidate’s location, skills and experience.
• Currently, we are not open to working from home employees residing in the following states: AL, AK, DE, HI, IN, KY, MS, MO, NE, NM, ND, OK, RI, SC, SD, VT, WV, WI, and WY

A diverse and inclusive workplace where we learn from each other is an integral part of Kiva's culture. We actively welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a great place to work. Join us and help us achieve our mission!

We will only accept applications directly from candidates. Kiva will not be responsible for any recruiting agency fees, absent a formal agreement.