Kendo

Kendo Brands, Inc. operates as a beauty brand incubator, creating and acquiring beauty brands with a focus on developing them into global powerhouses. The company's name, a play on the phrase 'can do,' reflects its dedication to product quality, innovation, and authentic storytelling. Kendo's portfolio includes a diverse range of successful brands such as Fenty Beauty by Rihanna, Fenty Skin, Fenty Hair, Ole Henriksen, KVD Beauty, and Lip Lab. The company is a division of LVMH, the world's leading luxury products group, which provides a strong foundation and global reach. Headquartered in San Francisco, California, Kendo also maintains a significant international presence with offices in Toronto, London, Paris, and Singapore, distributing its products in over 60 countries worldwide.

Since its inception in 2010, Kendo has experienced remarkable growth and global expansion. The company fosters an entrepreneurial spirit and is committed to pushing the boundaries of the beauty industry through next-generation products, visionary campaigns, and a strong retail presence. Kendo's strategy involves both the original development of founder-led brands, often in partnership with influential figures from fashion and entertainment, and the acquisition and nurturing of existing brands. This dual approach allows Kendo to bring unique and highly sought-after products to market. The company is also deeply committed to diversity, equity, and inclusion, striving to create products that celebrate individual differences and redefine beauty standards. This commitment is embedded in their company culture and product development processes, as recognized by their 2023 LVMH IDEAL Innovation Award for the C.R.E.A.T.E program, which focuses on integrating DEI in product testing.