Shiseido

Through groundbreaking technology, we are revolutionizing beauty at Shiseido Company, Limited. Founded in 1872 as Japan's first Western-style pharmacy, Shiseido has a rich history of over 150 years dedicated to innovation and setting new standards in the beauty industry. Our journey began with Arinobu Fukuhara's vision to provide high-quality medicine, which later evolved under his son, Shinzo Fukuhara, into a global cosmetics business focused on enriching people's lives through beauty. This enduring commitment to blending Eastern aesthetics with Western science has been a cornerstone of our identity, allowing us to continuously create new value and pioneer advancements in skincare, makeup, fragrance, and hair care. Our corporate mission, 'BEAUTY INNOVATIONS FOR A BETTER WORLD,' drives our research and development to explore comprehensive approaches that extend beyond traditional cosmetics. We aim to become a 'Personal Beauty Wellness Company,' leveraging our extensive skin research to analyze data on the skin, body, and mind. This enables us to offer holistic solutions that include ingestible products, innovative devices, and wellness practices, helping individuals achieve health and beauty throughout their lives.

Shiseido's innovation is not just about products; it's about a broader perspective that encompasses culture and lifestyle. We have consistently been at the forefront of technological breakthroughs, such as being the first company to produce sodium hyaluronate from non-animal sources in 1985 and acquiring AI and AR developers like Giran and MATCHCo in 2017 to enhance our digital beauty experiences. Our global R&D structure, with its multi-hub system, fosters locally based innovation, addressing regional strengths and consumer needs, including sustainability and clean beauty. This dedication to research is evident in the approximately 1,200 researchers we employ and the numerous awards received at prestigious industry events like the IFSCC Congresses. We are committed to the highest standards of safety and quality, ensuring that every product delivers visible, fast, and long-lasting results with luxurious textures and aromas. As we look to the future, Shiseido will continue to expedite the achievement of our goal to “Be a Global Winner with Our Heritage,” guided by global leadership with diverse values and a steadfast commitment to innovation that touches the hearts of our customers worldwide.