Kitsch LLC

Kitsch is a global beauty powerhouse that was founded with the simple idea of making people feel confident and beautiful, no matter what their day holds. Customers often face the challenge of finding beauty solutions that are not only effective and easy to use but also affordable and made with a conscience. That's why Kitsch was created – to be a reliable best friend in beauty. The journey began in 2010 with a simple, one-paragraph business plan and a determination to provide high-quality, elevated essentials. From hand-crafting hair ties to now offering a full range of beauty favorites, the focus has always been on creating products that are dependable, truly special, and produced as sustainably as possible. The brand is committed to its community, listening to their needs and evolving to meet them, which has been the cornerstone of its growth from a one-woman show to being available in over 20,000 retail locations across 27 countries.

The core mission is to provide accessible, innovative, and sustainable beauty solutions for every moment of the day. Kitsch understands that life is a mix of good and challenging moments, and aims to provide that little boost of self-care that helps people reset and move forward. This customer-centric approach is at the heart of every new product created. Whether it's for different hair types, budgets, or points of view, the goal is to build a support system that empowers individuals to treat themselves well and do their best every day. This philosophy extends to a commitment to the planet, with an increasing focus on eco-friendly products like solid shampoo and conditioner bars. By consistently delivering on quality, sustainability, and accessibility, Kitsch has built a loyal community that is the driving force behind its creativity and continued success. The brand is more than just products; it's a celebration of positivity, hard work, and the belief that everyone deserves to feel their best.