We are looking for a highly analytical and performance-driven Meta Ads Media Buyer to join a fast-growing digital marketing team. In this remote role, you’ll be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Facebook and Instagram.
Requirements
- Create, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Conduct audience research, targeting, and segmentation to improve campaign performance.
- Monitor daily ad performance metrics including CTR, CPC, CPA, ROAS, and conversion rates.
- Develop and execute A/B tests for creatives, copy, audiences, and landing pages.
- Scale winning campaigns while maintaining profitability and efficiency.
- Collaborate with creative teams to develop high-performing ad creatives and messaging.
- Analyze campaign data and prepare performance reports with actionable insights.
- Manage advertising budgets and pacing to ensure efficient spend allocation.
- Stay up to date with Meta platform updates, advertising trends, and best practices.
- Troubleshoot account issues, tracking discrepancies, and campaign performance fluctuations.
Benefits
- Fully Remote
- Career Growth
- Peer Community
- Ongoing Support
- Tailored Compensation
