Meta Ads Expert

We are looking for a highly analytical and creative Media Buyer / Meta Ads Expert with hands-on experience managing Facebook and Instagram advertising campaigns. You will be responsible for planning, launching, optimizing, and scaling paid social campaigns that generate qualified leads, sales, and revenue growth.

Requirements

• Create, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram.
• Conduct audience research, competitor analysis, and campaign planning.
• Monitor campaign performance and optimize based on KPIs such as ROAS, CPL, CPA, CTR, and conversion rates.
• Perform A/B testing on creatives, ad copy, landing pages, and audience segments.
• Analyze campaign data and provide actionable insights and weekly performance reports.
• Manage advertising budgets efficiently to maximize profitability and campaign performance.
• Collaborate with creative teams to develop compelling ad creatives and copy.
• Implement retargeting and funnel strategies to improve customer acquisition and retention.
• Stay up to date with Meta Ads platform changes, trends, and best practices.
• Track conversion events using Meta Pixel, Conversion API, and analytics tools.

Benefits

• Competitive salary
• Fully remote role with flexible work environment
• Opportunity to scale campaigns with significant ad budgets
• Direct impact on revenue and business growth