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Groundtruth India Pvt LtdGL

Software Engineer- Data Engineering (Attribution)

GroundTruth is a media platform using location-based strategies to enhance in-store visits and measurable business outcomes.

Groundtruth India Pvt Ltd

Employee count: 201-500

India only

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

A bit about you

GroundTruth seeks a Data Engineering Software Engineer to join our Attribution team. The Attribution Team specialises in designing and managing data pipelines that capture and connect user engagement data to optimise ad performance. We engineer scalable solutions for accurate and real-world attribution across the GroundTruth ecosystem. We engineer seamless data flows that fuel reliable analytics and decision-making using big data technologies, such as MapReduce, Spark, and Glue.

We take pride in building an Engineering Team composed of strong communicators who collaborate with multiple business and engineering stakeholders to find compromises and solutions. Our engineers are organised and detail-oriented team players who are problem solvers with a maker mindset. As a Software Engineer (SE) on our Integration Team, you will build solutions that add new capabilities to our platform.

You will:

  • Create and maintain various ingestion pipelines for the GroundTruth platform.
  • Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and AWS ‘big data’ technologies.
  • Work with stakeholders, including the Product, Analytics and Client Services teams to assist with data-related technical issues and support their data infrastructure needs.
  • Prepare detailed specifications and low-level design.
  • Participate in code reviews.
  • Test the product in controlled, real situations before going live.
  • Maintain the application once it is live.
  • Contribute ideas to improve the data platform.

You have:

  • Tech./B.E./M.Tech./MCA or equivalent in computer science
  • 3-4 years of experience in Software Engineering
  • Experience with data ingestion pipeline.
  • Experience with AWS Stack used for Data engineering EC2, S3, EMR, ECS, Lambda, and Step functions
  • Hands-on experience with Python/Java for the orchestration of data pipelines
  • Experience in writing analytical queries using SQL
  • Experience in Airflow
  • Experience in Docker
  • Proficient in Git

How can you impress us?

  • Knowledge of REST APIs.
  • Any experience with big data technologies like Hadoop, MapReduce, and Pig is a plus
  • Knowledge of shell scripting.
  • Experience with BI tools like Looker.
  • Experience with DB maintenance.
  • Experience with Amazon Web Services and Docker.
  • Configuration management and QA practices.

Benefits

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

  • Parental leave- Maternity and Paternity
  • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
  • In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
  • Health cover for any hospitalization. Covers both nuclear family and parents
  • Tele-med for free doctor consultation, discounts on health checkups and medicines
  • Wellness/Gym Reimbursement
  • Pet Expense Reimbursement
  • Childcare Expenses and reimbursements
  • Employee referral program
  • Education reimbursement program
  • Skill development program
  • Cell phone reimbursement (Mobile Subsidy program).
  • Internet reimbursement/Postpaid cell phone bill/or both.
  • Birthday treat reimbursement
  • Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
  • Creche reimbursement
  • Co-working space reimbursement
  • National Pension System employer match
  • Meal card for tax benefit
  • Special benefits on salary account

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Mid-level

Location requirements

Hiring timezones

India +/- 0 hours

About Groundtruth India Pvt Ltd

Learn more about Groundtruth India Pvt Ltd and their company culture.

View company profile

GroundTruth is a leading media platform dedicated to driving in-store visits and achieving tangible business results through precise location-based advertising strategies. Founded in 2009 and headquartered in New York City, GroundTruth leverages observed real-world consumer behavior, including purchase and location data, to construct targeted advertising campaigns across various platforms. The company operates on the principles of understanding and engaging audiences at multiple touchpoints, enhancing the effectiveness of advertising through its innovative solutions.

With technologies like Blueprints, GroundTruth maps the real world into a virtual environment, enabling clients to reach their customers more effectively and understand the impact of their advertising efforts. Advertisers using GroundTruth’s platform can measure crucial metrics such as foot traffic, online visits, return on ad spend, and incremental sales lift, ensuring that marketing dollars generate real value. The platform's capabilities include mobile, desktop, audio, and digital out-of-home media channels, all designed to facilitate direct engagement with consumers as they navigate their shopping journeys.

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