Grafana LabsGL

PR and Social Media Associate EST (Remote, USA)

Query, visualize, alert on, and understand your data no matter where it’s stored.

Grafana Labs

Employee count: 501-1000

Salary: 86k-104k USD

United States only

Grafana Labs is seeking a dynamic and strategic PR and Social Media Associate to work closely with our Senior Public Relations Manager and Lead Senior Social Media Manager to amplify our brand narrative and media presence. The ideal candidate will have expertise in media relations, social content strategy, and communications to elevate Grafana's visibility in the tech ecosystem, craft compelling narratives, and strategically position our thought leadership across key industry platforms.

Key Responsibilities

  • Social Media:
    • Support the Senior Social Media Manager in developing and executing comprehensive social media content and campaigns that align with Grafana Labs’ brand voice — highlighting product innovations, events, community achievements, and industry thought leadership
    • Assist in publishing and scheduling content across Grafana Labs’ official social media channels (LinkedIn, X, FB, BlueSky, Mastodon, and YouTube)
    • Monitor conversations/interactions on social media and engage with community members across social media channels and relevant sub-Reddit threads
  • Amplification:
    • Assist in managing Grafana Labs’ employee advocacy program; develop content for GTM teams and relevant community members, and coordinate with content creators to amplify key messages and announcements
  • Media and Influencer Relations:
    • Support the Senior PR Manager with media relations efforts, including proactively pitching stories, podcasts, and bylines; submitting awards; securing press coverage; coordinating interviews with company executives; and building/maintaining relationships with key technology and industry journalists/influencers
    • Monitor and analyze media coverage, providing regular reports and recommendations for strategic communications improvements
    • Provide on-site support at company and industry events, including staffing executive and customer interviews
    • Help manage, schedule, and publish Grafana’s award-winning Big Tent podcast
  • Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2-3 years of marketing experience, preferably in social media marketing or public relations
  • Experience leveraging AI tools to enhance brainstorming and creative workflows
  • Excellent written and verbal communication abilities and strong interpersonal skills
  • Willingness to travel (~20%) globally
  • Proficiency in Sprout Social, Muckrack, BusinessWire is a plus
  • Ability to work independently and as part of a team in a fast-paced environment
  • Willingness to learn and adapt to new marketing trends and technologies
  • Proficiency in Spanish or French is a plus

What you’ll bring to the role

  • A positive attitude, even in high-pressure situations
  • Extreme attention to detail and being able to think outside the box
  • Eagerness to learn and continuously improve, ability to master new concepts quickly
  • Willingness to take ownership, ability to take initiative and problem solve
  • A bias for effective communication and action
  • Ability to work successfully in a fast-paced environment with competing priorities
  • Demonstrated analytical, organizational, and project management skills
  • Ability to develop and maintain strong working relationships with internal stakeholders
  • Proven track record of producing effective social media content/campaigns
  • A basic understanding of the tech media landscape (background supporting PR within the DevOps, observability, or open source industry a major plus!)

In the United States, the base compensation range for this role is $86,000 - $104,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

About Grafana Labs: There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo). Benefits: For more information about the perks and benefits of working at Grafana, please check out our careers page. Equal Opportunity Employer: At Grafana Labs we’re building a company where a diverse mix of talented people want to come, stay, and do their best work. We know that our company runs on the hard work and the dedication of our passionate and creative employees. If you're excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow. For information about how your personal data is used once you’ve applied to a job, check out our privacy policy.

About the job

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Posted on

Job type

Full Time

Experience level

Entry-level

Salary

Salary: 86k-104k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Grafana Labs

Learn more about Grafana Labs and their company culture.

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Query, visualize, alert on, and understand your data no matter where it’s stored. With Grafana you can create, explore, and share all of your data through beautiful, flexible dashboards.

We work in a big tent where everyone is welcome. Come on in.

OK, it’s not an actual big tent, but it is one of our core philosophies.

We know that data has incredible power to solve complex problems, transform business, drive innovation, and ultimately make the world a better place. The unfortunate reality is that the data we need often lives all over the place in disparate systems across geos, platforms, servers, and more. It’s our mission as Grafanistas to unite data, no matter where it lives, and empower our users to analyze, take action, and make smart decisions.

Building a powerful product takes a village — from engineering to customer success to people operations and beyond. What’s your calling?

What we value

Shared values are foundational to culture. They empower us, as both individuals and teams, to have an impact and achieve our mission, because we’re aligned on what’s really important to us. We’ve established these guiding principles to drive independent thinking, thoughtful decision-making, and result-oriented action that stays true to our mission.

Share openly and default to transparency

We share anything and everything we can — some might even call us over-sharers, and we’re OK with that. We want to ensure that Grafanistas have all the context they need to make smart, informed decisions in their daily work.

Respectfully empowered

We encourage our team members to be autonomous — this is essential for a distributed team. Freedom and empowerment are built on respect for one’s commitments and colleagues. We default to action. We value team members who take the initiative to get things done, ask when they need help, and dive into the job with both feet.

OSS is in our DNA

We have a big tent philosophy. We work with competitors and value interoperability. Decisions at Grafana are made with the long-term health of the company in mind. We aren’t distracted by short-term gains. We understand that our commercial success as a company is linked to our users’ success with our software.

We keep our commitments

We care about the say/do ratio, and for all our math friends out there, we like to see a good 1:1 ratio here. We do what we promise for each other, customers, and users, and we are personally accountable for delivering on our commitments. We dislike indecision: An imperfect or controversial decision is better than no decision. Debates are won with data and reason, not job titles.

Seek diverse perspectives

Each and every one of us prioritizes an open and inclusive culture at Grafana Labs, and we strive to bring diverse perspectives to the table to come up with the best ideas. We’re building a company where a diverse mix of talented people want to come, to stay, and to do their best work. We believe this will create the best results: Diversity drives innovation, and that innovation drives our success.

Don’t let perfect get in the way of great

We should all aim to do our best, but if perfection is the goal, we’ll probably never produce anything. Instead, we determine requirements to make something great and work hard to hit them. What can be squeaked out as an MVP at 60%? What actually needs to be done closer to 90%? From there, we iterate. This requires more than talent to succeed; it requires grit and determination. We want to get a great product out to our customers now and continue to iterate on it with fresh ideas and innovation. We’re a startup; we’re far from perfect. Get super comfortable with things not being perfect, while continuing to hold high standards for yourself and the team.

Help each other thrive

Supporting each other, our users, and our customers is a priority and core part of what we do. We pitch in where needed and do what it takes to get things done, even if it isn’t necessarily our job to do so. We win together, as one global team.

Employee benefits

Learn about the employee benefits and perks provided at Grafana Labs.

View benefits

Grafana Shutdown Days

Grafana Labs offers additional shutdown days throughout the year for an extra breather, enhancing work-life balance.

Wellbeing Resource Group

Grafana Labs organizes sessions with fellow team members and external trainers to promote mindfulness and well-being.

Parental & Sick Leave

Grafana Labs provides parental leave and sick leave, supporting team members during important life events and personal health needs.

Tech Choice

Grafana Labs empowers employees to choose their own laptop and accessories required for the job, with a tech refresh every two years.

View Grafana Labs's employee benefits
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