Fors Marsh

At Fors Marsh, at the heart of what we do is a culture of community and collaboration that celebrates our people and captures our shared purpose. We are a team of researchers, advisors, and communicators working together to shape the systems that shape our lives. Founded in 2002 with a single question: how can we help individuals, companies, and institutions improve decision-making to make the world a better place? This very mentality shaped the beginning of our company. [10, 11] Our core values are at the center of everything we do: our work and actions have purpose; we put people first; we do things the right way; we produce results creating impact; and we never stop looking for opportunities to grow. [10, 11] These are the five core values everyone at Fors Marsh strives to activate every day. We are a deliberate shift away from the research norm, offering a new way of thinking that's customized and focused on providing a more vigorous approach to problem-solving. [10, 11] Today, our goals are simple: Do better. Be better. [10, 11]

We believe in driving innovation, fueled by empathy and grounded in evidence, to provide solutions that improve behavior and positively impact people and the planet. [13, 15] We look at human behavior from all angles to design targeted solutions that influence decision-making and move people to action. [12, 15, 33] From influencing behaviors to transforming policies and experiences, we focus on improving outcomes for the many, not just a few. [12, 15] As a Certified B Corporation since 2017 and a Just® employer, we are deeply committed to using business as a force for good. [3, 8, 10] This commitment extends to our employees, clients, partners, and the broader community, ensuring transparency and a continuous drive for growth and equity. [8, 10] We foster an inclusive work environment, with employee-led advisory, interest, and affinity groups, and are dedicated to building cultural consciousness. [7, 11, 20] Our mission is to lead with humanity and empathy, applying evidence-based strategies and breakthrough creativity to promote health and well-being for all, shape effective and inclusive institutions, and build resilient communities. [5, 15]