Demand & Brand Lead

Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We’re hiring a Demand and Brand Lead to drive top- and mid-funnel strategy, ensuring strong demand volume, velocity, and conversion through data-informed marketing efforts. In this pivotal role, you’ll lead the orchestration of demand generation initiatives that fuel the sales pipeline while upholding and evolving our brand. You’ll bridge the gap between strategy and execution—aligning brand positioning with lead generation to ensure both performance and impact.

What you will do

Team Leadership Collaboration

• Lead and inspire a high-performing team, fostering creativity, accountability, and continuous learning.
• Drive a culture of conversion rate optimisation across the funnel.
• Coordinate global demand initiatives and continuous funnel improvements.
• Manage team capacity and leverage freelance support as needed.

Performance Demand Marketing

• Oversee digital performance strategies to drive acquisition and funnel progression.
• Design customer journeys and workflows to accelerate conversion, focusing on key funnel metrics.
• Leverage market and performance data to align efforts with Ideal Customer Profiles.
• Manage budgets, forecasting, and ROI tracking to maximise marketing efficiency.
• Lead A/B testing, landing page optimisation, and messaging refinement.
• Collaborate with regional teams to meet targets and ensure campaign delivery.

Content Strategy

• Own and execute a global content strategy to support the full customer journey.
• Build scalable content production processes and maintain a global content calendar.
• Align content with product launches and campaigns in collaboration with Product Marketing.
• Analyse content performance to inform SEO and digital strategies.
• Drive thought leadership through compelling, insight-driven content and social engagement.

Brand

• Champion EP’s brand across all touchpoints, ensuring consistency without limiting creativity.
• Partner with regional teams to bring brand moments to life through marketing campaigns.
• Support major brand initiatives and social strategies that deepen engagement and awareness.

About you

• 10 years experience in B2B Tech marketing
• Marketing Leadership experience
• People leadership experience spanning across brand and creative teams as well as digital and automation.
• Proven experience developing and overseeing data-driven demand generation strategies to drive pipeline and revenue growth.
• Experience working cross-functionally in a collaborative, high-growth environment.
• Strong analytical mindset with experience in leveraging data and analytics to optimise TOFU, campaigns and content strategy
• Experience driving a culture of experimentation
• Strong hands-on experience driving digital content distribution, including social media, SEO, email, and web content.
• Strong hands on experience driving incremental marketing growth; web traffic, campaign engagement, social engagement
• Strong knowledge of marketing automation (Hubspot ideally)
• Exceptional storytelling skills with the ability to translate complex ideas into clear, compelling messages for a variety of audiences.
• Ideal: Agile methodology implementation experience
• Ideal: Experience with ABM digital marketing

Soft skills that complement the role:

• Executionally focused
• Data-driven decision-making
• Highly organised
• High attention to detail
• Excellent communication and collaboration skills
• Strategic thinking
• Creativity and adaptability

Equitable opportunities, growth, and development lie at the heart of how we work at EP. We understand that not all applicants may possess all the following attributes so if you think you have what it takes, but are not sure you check every box, we would love to still hear from you!

What we offer

• Employee Equity Bonus Plan: Be part of our success with equity bonuses that foster ownership and shared growth across the company
• Christmas Shutdown Leave: Enjoy a full company shutdown during the week of Christmas, with 3 extra days of paid leave to bridge any non-public holidays
• Volunteer Day: All EPeeps receive one paid day per year to volunteer and give back to their communities
• Purchase Extra Leave: Opt-in to buy an extra week of annual leave, with payments spread across the year
• Work From Anywhere: Work up to 90 days per year from a different state or country—perfect for blending work and travel
• Wellness Bonus: Receive a pre-tax $750 NZD End-of-Year Wellness Bonus to support your health and well-being
• Health Insurance: Join our fully funded Southern Cross Wellbeing 1 plan ($500 excess), with optional add-ons and family cover
• Home Set-Up Support: Remote and hybrid workers may be eligible for support to set up a productive and comfortable home workspace
• Communication Allowance: Get $50 NZD/month toward your phone and internet costs if you work remotely or in a hybrid setup
• Parental Leave Support: We support growing families with up to 12 weeks of full-pay top-up for primary caregivers, 3 weeks of paid leave for secondary caregivers, and an extra 5 days of New Parents Leave for both, all available after your first 3 months. Returning primary caregivers also receive enhanced pension contributions to support their financial wellbeing.
• Employee Assistance Program: Access 24/7 confidential support via Sonder for mental health, safety and medical needs - available globally and fully funded by EP
• Learning Development: Access engaging internal workshops, performance reviews and ongoing development discussions to grow your career
• Tenure Recognition: Celebrate your milestones with bonus leave and cash rewards at 5, 10, and 15 years of service
• Referral Bonus: Recommend great people and earn a $2000 NZD pre-tax bonus when your referral joins and passes their trial period
• Workride: Access a bike, e-bike, or scooter through a temporary pre-tax salary sacrifice, saving 32–63% thanks to tax benefits.
• EP Support Groups: Mana Wahine, DEI, Environmental Impact and Wellness Committees
• The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.