Marketing Manager & Digital Brand Lead

🚀 We’re Hiring: Marketing Manager & Digital Brand Lead 100% Remote🚀

We are seeking a Marketing Manager & Digital Brand Lead to drive our digital marketing strategy, brand presence, and customer growth across multiple channels. This role will oversee digital campaigns, omni-channel content strategy, and instructor/talent recruitment for a growing wellness and retail brand.

You will manage all major digital touchpoints—including social media, website platforms (Wix + ClassPass), email marketing, and paid advertising—ensuring consistent brand messaging, strong engagement, and measurable business growth.

👷‍♂️ What You’ll Be Doing

Social Media Coordinator / Content Creator

• Plan, create, and manually post engaging, original content across all main social platforms.
• Collaborate with instructors and partners to source UGC (user-generated content) and testimonials to increase brand credibility and engagement.
• Stay updated on changing algorithms and optimize posting times and formats for each platform.
• Run community engagement: reply to comments and DMs, spark conversation in stories, groups, and forums, and conduct outreach for local collaborations and cross-promotions.

Web Manager

• Update and optimize all website content using Wix and ClassPass to ensure classes, offerings, and promotions are accurate and visually appealing.
• Coordinate with operations/admin teams to reflect scheduling changes, service updates, and new events.

Digital Marketing & Promotions

• Develop, launch, and optimize both organic and paid campaigns; measure and report ROAS (Return on Ad Spend) for each channel.
• Promote the use of insurance and FSA payment options in all digital content, ads, and landing pages targeting both clients and trainers.
• Actively recruit new trainers by creating targeted digital recruitment campaigns and engaging with prospects online.
• Analyze, report, and iterate on campaign and ad performance to continually improve acquisition and brand growth.

Email Marketing Specialist

• Manage and execute three targeted email campaigns per week for sales, promotions, education, or engagement, including outreach for the trainer recruitment.

• Segment lists for personalized communication.
• Build, update, and test automated flows via Klaviyo.
• Promote insurance and FSA payment options consistently across all emails.
• Analyze, report, and optimize open, click, and conversion rates.

✅ What We’re Looking For

• .At least 2 years of experience in digital marketing, social media management, or brand management in the fitness, wellness, or lifestyle industry
• Klaviyo (or similar) - email campaign execution, list segmentation, automated flows, triggered sequences, and performance optimization
• Canva (or similar) - graphic design for social media content, promotional materials, and digital ads
• Wix (or similar) - website content management, page updates, scheduling integration, and landing page optimization
• ClassPass (or similar) - class scheduling, booking management, and service listing updates
• Meta Ads Manager / Google Ads - paid campaign setup, audience targeting, budget management, and ROAS tracking
• Social Media Management - content planning, manual posting, community engagement, algorithm optimization across Facebook, Instagram, and TikTok
• UGC & Influencer Collaboration - sourcing user-generated content, partner outreach, and cross-promotion strategies
• Recruitment Marketing - creating targeted campaigns and outreach to attract trainers/instructors
• Analytics & Reporting - campaign performance analysis, conversion tracking, A/B testing, and data-driven optimization

🕒 Work Schedule 10 PM -7 AM PHT

💎 What You’ll Get

• Above-market compensation.
• Long-term opportunity.
• Opportunity to shape user-facing experiences that reach thousands of users.
• Collaborative, growth-oriented work culture.
• Enjoy a Signing Bonus of PHP 20,000 upon joining!

🚨 Don’t Meet Every Requirement?

No worries. If you're a strong developer and eager to grow, we encourage you to apply! We’re always looking for exceptional people—even if they don’t check every box.

💬 Referral Program – Earn While You Help!

Know someone who’s a great fit for this role?

Refer a candidate and earn up to ₱20,000 per successful hire. There’s no limit—refer as many qualified developers as you like!