Senior Data Analyst (Demand Generation)

About the team & opportunity

What’s so great about working on Calendly’s Marketing team?

Calendly is the scheduling automation platform used by millions of users for eliminating the back-and-forth emails to find the perfect time — and so much more. Our Go to Market Analytics team is made up of Data Analysts who develop reporting, insights, and serve as a consultative partner to our Sales and Marketing organizations. You will have your hands on our self-serve product-led business, and our sales-led pipeline-oriented business, supporting the team in making decisions, optimizing campaigns and enhancing customer acquisition – ultimately driving business growth.

We're seeking a dynamic Senior Data Analyst to support our marketing team. You should have significant experience with Demand Generation as a key focus but you may find yourself working with Growth, Brand, International or other marketing teams in a typical week, too! Reporting to the Senior Manager of Go to Market Analytics, you'll collaborate closely with the Demand Generation team, our analysts, and our data and analytics engineering team to provide crucial insights and analytics support to drive effective decision-making and optimize marketing spend.

Utilizing Tableau for dashboard creation, notebook tools for ad hoc analyses, and crafting decks for larger commercial storytelling, you'll also play a crucial role in supporting marketing testing analysis. As the commercial partner, you'll provide insights through data-driven recommendations to propel our business forward and have an important role to play to ensure that we have the right data, tooling and strategy to provide support to the team.

A day in the life of a Senior Data Analyst at Calendly

Utilize your extensive knowledge of marketing to deliver value through reports, various BI tools, and in-depth analyses. Leverage your experience in data and analytics to tackle complex questions and support business owners on experimentation, data collection, and analysis. Partner closely with our Product and Data Engineering organizations to ensure you have the data you need, and support standardized tracking of product events through Segment, Hightouch, and Amplitude. Take ownership of building weekly performance reporting and work towards automating the reporting package.

On a typical day, you will be working on:

• Strategically partner with the Demand Generation team to fulfill their data needs and optimize marketing campaigns.
• Proactively analyze data using independent judgment to identify trends and patterns, providing actionable insights to inform strategic decision-making.
• Provide support in experimentation interpretation, offering insights and guidance on data-driven decision-making to refine and optimize marketing strategies.
• Dive deep into ads data, attribution models, and lead generation metrics to identify trends, opportunities, and areas for optimization.
• Utilize predictive analysis techniques to forecast future trends and outcomes, enhancing the team's ability to anticipate market changes and capitalize on opportunities.
• Serve as a subject matter expert on data analytics best practices, staying abreast of industry trends and emerging technologies to continually enhance the team's capabilities.
• Assist with ad hoc data analysis requests from various marketing teams, demonstrating flexibility and the ability to support the wider marketing function strategically as a generalist, when needed. Analyze the effectiveness of different marketing strategies and tactics, offering insights to enhance targeting, messaging, and overall campaign performance.
• Collaborate with the Demand Generation team to build and maintain reports that track the performance of various marketing campaigns and channels, enabling data-driven decision-making.
• Drive continuous improvement in data quality and integrity, implementing robust data governance practices and ensuring adherence to industry standards and regulations.
• Catalog marketing and user data in dbt and contribute to shaping our new data model in BigQuery, enhancing the overall data infrastructure.

What do we need from you?

• 3-5 years of hands-on experience in a role focused on analytics or data science, showcasing a strong background in demand generation or performance marketing analytics.
• Proficiency in quantitative analysis, statistics, and business intelligence query tools, demonstrating the ability to derive actionable insights from complex data sets.
• A talent for translating detailed data into clear, actionable recommendations suitable for diverse audiences, showcasing your ability to bridge the gap between technical and business perspectives.
• Experience collaborating seamlessly across teams, toggling between technical intricacies and broader business objectives to drive effective decision-making.
• Advanced proficiency in SQL, relational databases, and data analysis/visualization tools such as Tableau and Hex. Knowledge of Python is a plus, reflecting your commitment to staying at the forefront of industry tools and methodologies.
• Proven track record of building custom reporting and dashboards, with a focus on actionable and impactful visualizations, steering away from one-size-fits-all solutions.
• Inquisitiveness for user behavior and a sharp eye for uncovering insights and opportunities through data, fueling a continuous improvement mindset.
• Strong presentation and data storytelling skills, enabling you to communicate complex findings in a compelling and understandable manner.
• Authorization to work lawfully in the United States of America is required, as Calendly does not engage in immigration sponsorship at this time.

What’s in it for you?

Ready to make a serious impact? Millions of people already rely on Calendly’s products, and we’re still in the midst of our growth curve — it’s a phenomenal time to join us. Everything you’ll work on here will accelerate your career to the next level. If you want to learn, grow, and do the best work of your life alongside the best people you’ve ever worked with, then we hope you’ll consider allowing Calendly to be a part of your professional career.

Our Hiring Process:

Typically, individuals will participate in the following interview process. However, there may be slight nuances given the role and or department we are hiring for. Please keep in mind that individuals can be declined from the position at any stage of the process.

• Qualified individuals will be invited to schedule a phone interview with a member of our recruiting team. This is a great time to ask any initial questions you have about the company or the role.
• Next, we’ll put you in direct contact with your potential manager. You’ll get a chance to learn even more about life at Calendly, the responsibilities within your role, and the qualities needed to succeed here.
• Next, you’ll meet with your potential team members.
• Then in parallel to meeting your potential teammates, you will perform an interview exercise, where you can highlight your skills.
• Finally, we connect with those you’ve worked with before, to learn more about the impact you can make, the value you bring, and the best way to set you up for success at Calendly.

We aim to provide an inclusive and equitable experience to everyone who expresses interest in working at Calendly. The recruiter assigned to this role will keep you informed every step of the way. Have questions? Let your recruiter know! Want to share your experience? We are passionately committed to improving and building on our process, and we consider feedback a gift.

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at [email protected] .

Calendly is registered as an employer in many, but not all, states. If you are located in Alaska, Hawaii, Montana, North Dakota, South Dakota, Nebraska, Iowa, West Virginia, and Rhode Island, you will not be eligible for employment. Note that all individual roles will specify location eligibility.

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Compensation is based on a variety of factors including but not limited to location, experience, and job-related skills. In addition, Calendly offers a wide range of best in class total rewards. This includes comprehensive employee benefits like healthcare, dental, vision, parental leave, 401(k) match, paid time off, and much more. At Calendly we believe exceptional performance deserves exceptional rewards! During the hiring process, we are committed to sharing details about the compensation range for the position, enabling you to make an informed decision.

Please note that the compensation details listed in role postings reflect the base salary only, and do not include bonus/commission, equity, or benefits.