Astrid & Miyu

Astrid & Miyu is a contemporary jewellery brand headquartered in London, founded in 2012 by Connie Nam. The company was born from Nam's vision to revolutionise the jewellery shopping experience, moving it from a traditionally staid and impersonal process to one that is personal, engaging, and empowering. The brand is celebrated for its demi-fine and stackable jewellery, designed in-house at its London studios. It has cultivated a significant following and is recognized for making contemporary design accessible and affordable, with pieces that are both dainty and striking.

The brand's mission extends beyond just selling jewellery; it aims to create a community and an experience. This is evident in their retail approach, which includes unique in-store services such as ear piercing, bracelet welding, and tattooing, creating a playground for jewellery lovers. Astrid & Miyu has a strong commitment to inclusivity and empowerment, which is reflected in its brand ethos and marketing. Sustainability is also a core focus, with a goal to produce collections from recycled materials and utilizing innovative techniques like 3D printing for prototyping to minimize waste. With a robust omnichannel presence, the company has expanded globally with stores across the United Kingdom and internationally, including a flagship store in New York City, while continuing to grow its strong e-commerce platform.