Linjer

At Linjer, we pride ourselves on creating affordably-priced jewelry, bags, and watches that utilize sustainable and long-lasting materials. Founded in 2014 by Jennifer Chong and Roman Khan, Linjer was born out of a desire to provide an alternative to both fast fashion and overpriced luxury brands. We started our journey with the conviction that quality craftsmanship should not come with astronomical markup.

We specialize in fine jewelry made with recycled 14k gold, ethically sourced gemstones, and cultivated diamonds, providing consumers with exquisite options without compromising their values or budget. Our philosophy centers around selling directly to customers, which enables us to offer our high-quality products at competitive prices, often 50% lower than traditional luxury brands. Additionally, we are committed to using eco-friendly practices throughout our business model. From our product materials to our production processes, sustainability is at the core of what we do. We ensure that our processes not only provide beautiful, durable products but also adhere to ethical standards that respect our planet and its resources.