Love, Bonito

At the heart of Love, Bonito is a culture centered on empowering women and fostering a community. The company's journey began not with a business plan, but with a shared passion among friends to make fashion accessible and confidence-inspiring for the everyday Asian woman. This ethos continues to be the driving force behind the brand. The team at Love, Bonito is a vibrant collective of fashion-lovers, savvy marketers, and tech innovators, all united by a single focus: their customer. They pride themselves on creating a dynamic and supportive environment, free from corporate bureaucracy, where individuals can learn, grow, and make a tangible impact. The company's values are deeply ingrained in its operations, emphasizing that 'People Matter,' encouraging the team to 'Go Above & Beyond,' to 'Be Bold, Be Creative,' and to 'Always Keep It Real.' Collaboration is key, with a strong belief that 'We're Better Together,' and a 'Growth Mindset' is championed throughout the organization.

Love, Bonito is more than just a fashion label; it's a brand with a mission to be a true life partner for women. This mission extends beyond clothing to create a female ecosystem that supports women through various life stages. A significant part of this is the commitment to women in technology. The company actively fosters an environment where women are at the forefront of innovation, tackling technological challenges and transforming both processes and products. This dedication to empowerment is also reflected in their hiring practices, which are based on merit and fairness, providing equal opportunities for all employees to reach their full potential. By taking a thoughtful, data-centric, and innovative approach, Love, Bonito continuously strives to create the right experiences, products, and content for its community, solidifying its place as a brand that truly understands and champions women.