My Jewellery

Through groundbreaking design and a deep understanding of contemporary fashion, My Jewellery is revolutionizing the accessible luxury market. Founded in 2011 by the visionary entrepreneur Sharon Hilgers, the company has rapidly evolved from a passion-driven online startup into a formidable international brand. At its core, My Jewellery is dedicated to creating on-trend, high-quality jewellery and fashion that empowers individuals to celebrate life's moments, big and small. The brand's innovative spirit is evident in its dynamic, data-driven approach to growth, which has seen it expand from a purely digital presence to a network of over 40 boutiques across the Netherlands, Belgium, Germany, and France. This expansion is not merely about physical retail; it's about creating immersive brand experiences that resonate with a vibrant, fashion-forward community.

The technological backbone of My Jewellery is a testament to its forward-thinking strategy. By leveraging a sophisticated tech stack that includes platforms like Vue.js and MySQL, the company ensures a seamless and engaging customer journey, from online discovery to in-store interaction. This digital-first mindset, combined with a keen eye for emerging trends on platforms like TikTok, allows My Jewellery to maintain a direct and authentic connection with its audience, particularly Gen Z. The company's commitment to innovation extends to its operational model, where it supports its wholesale partners with advanced tools for visual merchandising, data interchange, and inventory management. This holistic approach, which blends creative design, technological prowess, and a strong sense of community, positions My Jewellery at the forefront of the fashion and e-commerce industry, continually pushing the boundaries of what's possible in the world of affordable luxury.