Email Lifecycle Strategy & Execution Specialist

This is a remote position.

We are seeking a highly detail-oriented and strategicEmail Lifecycle Marketing Specialistto support and optimize email marketing programs for our e-commerce clients. This role is ideal for a hands-on marketer with strong experience inKlaviyo,Shopify integrations, lifecycle automation, and data-driven campaign optimization.

The ideal candidate combines technical expertise with creative collaboration skills and has a proven track record of building high-performing email lifecycle programs that drive engagement, retention, and revenue growth.

Key Responsibilities

Email Lifecycle Management

• Design, build, and optimize end-to-end email lifecycle programs using Klaviyo

• Develop advanced audience segmentation strategies to improve campaign performance and customer retention

• Execute and manage automated lifecycle flows including welcome series, abandoned cart, post-purchase, win-back, and retention campaigns

• Identify execution gaps and recommend improvements to increase email effectiveness and ROI

• Monitor and analyze key email performance metrics including open rates, CTR, conversion rates, revenue per recipient, and overall campaign performance

Technical Integration & Analytics

• Manage seamless integrations between Klaviyo, Shopify, HubSpot, and other CRM platforms

• Build custom analytics dashboards and reporting frameworks to track lifecycle performance

• Translate business goals and marketing questions into actionable insights and data-driven recommendations

• Maintain accurate tracking systems for campaign attribution and customer engagement analysis

Content & Creative Collaboration

• Provide strategic direction and recommendations for email content and messaging

• Collaborate closely with design and creative teams to ensure brand consistency and high-performing visual assets

• Review and provide constructive feedback on email templates, graphics, and user experience

• Support the creation of compelling email content that drives engagement, conversions, and customer loyalty

Program Optimization

• Continuously test and optimize email campaigns and automation flows based on performance data

• Implement A/B testing strategies for subject lines, messaging, design, CTAs, and send times

• Monitor email deliverability health and proactively maintain strong inbox placement

• Stay updated on Klaviyo platform enhancements, industry trends, and email marketing best practices

Requirements

Experience & Expertise

• Minimum 2 years of experience managing end-to-end email lifecycle marketing programs

• Strong hands-on expertise with Klaviyo, including automation flows, segmentation, templates, and analytics

• Proven experience in e-commerce email marketing with demonstrated revenue impact

• Experience integrating Klaviyo with Shopify and CRM platforms

• Strong analytical skills with experience building custom reporting dashboards and performance frameworks

• Exceptional attention to detail with a commitment to delivering high-quality, error-free work

Technical Skills

• Advanced knowledge of Klaviyo platform capabilities

• Shopify integration and customer data management experience

• Familiarity with CRM systems such as HubSpot or similar platforms

• Understanding of email deliverability best practices

• Basic HTML/CSS knowledge for email template customization (preferred)

• Familiarity with design tools such as Adobe Creative Suite or Canva

Strategic & Analytical Abilities

• Strong data analysis and problem-solving capabilities

• Ability to identify performance gaps and implement optimization strategies

• Experience developing lifecycle marketing strategies aligned with business objectives

• Excellent project management and organizational skills with the ability to manage multiple clients and priorities simultaneously

• Strong written and verbal communication skills with cross-functional collaboration experience

---

Preferred Qualifications

• Experience developing email content and retention strategies for B2C e-commerce brands

• Familiarity with additional ESP platforms such as Mailchimp or ActiveCampaign

• Experience managing email marketing budgets and demonstrating ROI

• Knowledge of email compliance regulations including CAN-SPAM and GDPR