ApplauseAP

Senior Demand Generation Marketing Manager

Finally, employee engagement software that works.

Applause

Employee count: 201-500

United States only
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Purpose: The Senior Demand Generation Marketing Manager will use multi-channel marketing tactics to generate $2.5m in Sales-ready pipeline in 2025, while maintaining impressive cash efficiency with a 6:1 LTV to CAC ratio.

Job Description:The Senior Demand Generation Marketing Manager will develop industry-focused, multi-channel demand generation campaigns to generate pipeline using a mix of tactics across paid advertising, SEO, direct mail, content, and social media. This individual will work directly with the CMO to create and execute our demand strategy.

Responsibilities:

  • Develop and execute multi-channel demand campaigns to drive lead acquisition and generate pipeline
  • Leverage deep experience with paid and organic channels for Meta, LinkedIn, & AI/search optimization
  • Execute comprehensive net-new and retargeting programs to accelerate lead conversions
  • Support content ideation and distribution for demand campaigns (e.g. reports, ebooks, etc.)
  • Analyze and report on campaign ROI using analytics tools such as GA4, SEMRush, & Hubspot
  • Collaborate with Lifecycle, Content, Events, Ops, and Product Marketing for results-driven campaigns
  • Manage contractors, agencies, & vendors to extend your tactical impact while balancing strategy

Requirements

  • 5+ years of professional experience in demand generation for a US-based B2B SaaS
  • Deep expertise with Hubspot CRM, social media, paid & organic search, and direct mail
  • Strong demand gen acumen; experience with cross-channel tactics for driving inbound interest
  • Ownership mindset, taking accountability for results and outcomes over process and effort
  • Effective in a remote setup with a stable 50+ Mbps internet connection
  • Strong work ethic and discipline

Benefits

100% remote w/ no office mandate | Unlimited PTO | 22 official company holidays | Health care | Life insurance | Amazing colleagues | Energetic culture that is positive and celebrates together | Inspiring mission & software product | Ability to grow your career in a fast-growing tech startup

About the job

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Posted on

Job type

Full Time

Experience level

Senior
Manager

Location requirements

United States

Hiring timezones

United States +/- 0 hours

Job categories

Demand Generation ManagerSenior Revenue Marketing ManagerSenior Marketing ManagerSenior Customer Marketing ManagerHead of Demand GenerationSenior Solutions Marketing ManagerSenior Director Of Growth MarketingSenior Product Marketing Manager

Skills

Demand GenerationMulti channel MarketingPaid AdvertisingSEODirect MailContentSocial MediaMeta SearchesLinkedInGA4SEMrushHubSpotProduct MarketingB2B SaaS.NET

About Applause

Learn more about Applause and their company culture.

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Finally, employee engagement software that works. With Applause, your employees act like owners and help you win more lifelong customers. Applause is a SaaS start-up founded by experienced entrepreneurs and backed by some of the best VCs in Silicon Slopes. We’re focused on helping companies supercharge their team’s performance so they can win more lifelong customers. We use automated, real-time incentives & recognition to motivate employees to increase sales by getting more Google reviews and upsells, retain more customers by improving NPS and customer service, and stick around longer while being more engaged in company goals.

Building a performance-based culture is hard. Applause makes it easy. Using our software, you can help your employees feel valued and appreciated, which is crucial for maintaining high morale and low turnover rates. With Applause, companies in field services can unlock the full potential of their frontline staff by creating an environment where employees are consistently recognized and rewarded. Our strategies focus on delivering tangible business results while ensuring that employees are motivated to provide excellent customer service, ultimately driving customer loyalty and satisfaction.

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Applause

Company size

201-500 employees

Markets

SaaSEmployee EngagementHuman Resources TechnologyPerformance ManagementCustomer ExperienceCustomer RetentionIncentive ManagementField ServicesWorkforce ManagementEmployee Recognition

Employees live in

United States
View company profile

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